It is notorious, more so for all those who manage companies, investments and businesses, that one of the greatest challenges of the present day lies in attracting and retaining customers. Customers who currently possess the critical data that can help market products to a specific market that denotes a high propensity to use those products and services, and that additionally serve to help identify the needs of their current customers by ensuring their long-term loyalty.
As you can see, the key to successful marketing is data, but today's data industry is complicated and highly segmented, to the point of offering a confusing number of options to companies desperately in need of this critical information, making existing data marketing inefficient and costing companies a lot of time and unnecessary money in the long run.
Global advertising revenues in 2017 were $591 billion, of which $209 billion was for digital advertising. Data is the backbone of digital technology in advertising and marketing.
However, effective data sources have become even rarer as the demand for data increases, which has soared in the current digital age.
DataBlockChain.io, in partnership with Media Direct, Inc. aims to democratically optimize data mining and level the playing field by providing more complete and demand-driven information, providing a solution for the collection of data useful for the marketing of all businesses and individuals.
DataBlockChain.io will provide a robust interface between the business or individual and the data sources. Backend systems will ensure the reliability and quality of data for the end user, as well as the robustness and efficiency of transactions for data providers.
In general terms, the objectives of DataBlockChain will not provide financial data covered by Graham's Leaching Act; empower data source providers to provide access to and monetize their data; Provide full transparency, traceability and auditability to data providers; Build trust between end user and data sources; Provide businesses and consumers with quality verified data; and Provide End Users with a simplified and easy-to-use interface with a fast payment system.
Additionally, it can be noted that DataBlockChain not only wants to bring improvements to the traditional way in which marketing companies are acquiring their data for digital campaigns and potential customers, but also to merge Data - Intelligence - Technology into one by means of block chain technology, since it is not something new that is rising in recent times, as it guarantees reliability to the user by the transparency offered by the public ledger, the security of decentralizing databases and the charm of creating a new cryptocurrency.
And so, through the reconfigured, streamlined and transparent way for these businesses to access the data and information they need to succeed, DataBlockChain.io is uniquely positioned to capitalize on the rapidly growing needs of block chain pioneers.
In summary, DataBlockChain.io aims to provide a comprehensive solution that updates both the demand and supply side of the data industry and addresses two key market failures: disparate data sources and lack of transactional transparency in both usage and payment to data owners.
Today, a person, entity or brand wishing to acquire a specific set of data must spend a great deal of time and resources locating sources that satisfy their target audience, negotiating costs and establishing privacy standards for data transfer. This leads to a decrease in the quality and duplication of data records. Not only do these challenges make it extremely costly to identify and acquire the multiple datasets required to build the exact data needed, but for small and medium businesses, it creates a barrier to entering the data market.
DataBlockChain.io will innovate the data list industry by getting rid of unnecessary intermediaries and creating a more efficient data provision and delivery process. They will also build their own unified user interface to allow an entity to search for varied and diverse data sources in search of records that match their search query parameters. Parameters may vary from geographical, demographic, psychographic and behavioural attributes. A single query could cover hundreds of sources and billions of records.
DataBlockChain.io uses Ethereum Blockchain and Smart Contracts for all transactions and payments. Blockchain is a secure database of transactions that is shared across a distributed network of computers. Blockchain uses state-of-the-art cryptography to maintain transaction security. The ledger stores immutable records and cannot be hacked. The Blockchain adds confidence in all transactions. DataBlockChain.io uses IPFS to store the completed transaction record. This log allows data providers to examine their transactions to verify data usage and payments. A cryptographic hash pointer to the entire transaction is stored in the public Ethereum Blockchain for complete auditability. Data providers can view a complete breakdown of their transactions using an administration interface provided by DataBlockChain.io. The Ethereum Blockchain allows DataBlockChain.io to make complex payment contracts to various data sources. DataBlockChain.io supports intelligent contracts for transactions, payments and audits. It allows existing data sources to have full confidence in transactions and payments. The transaction history includes the data sources used, the records obtained from each source, and the payments made to these data sources. Every transaction can be audited. The Blockchain protocol keeps these transactions transparent, immutable and verifiable.
DBCCoin is an ERC-20 Token (with ERC-677 functionality) that is implemented in the Ethereum block chain. DataBlockChain.io uses Smart Contracts written in Solidness for operations, audit and payments. The DBCCoin tokens will be used for transactions on DataBlockChain.io and will be used to remunerate data providers. The DBCCoin token will also function as an essential marketing tool for DataBlockChain.io as it will serve as the basis for the Rewards Program, as well as providing incentives to partners through a Promotion Program. These features will be fully supported in the Smart Contrato system by Solidity.
More about the token
links of interest:
Website: https://www.dbc.io
Whitepaper: https://www.datablockchain.io/pdf/whitepaper.pdf
By Bitcointalk user: Szulczuk
Profile: https://bitcointalk.org/index.php?action=profile;u=1875528
Myetherwallet: 0xe83f7Fb167A0FaBc775eCDdfB41F0852c6DBE7b0
by Szulczuk