Often times we see the 9 of Cups and 10 of pents as cards of personal success stemming from a place of material want and sometimes greed, but we often forget that we need to be in a good place (financially, mentally, emotionally, spiritually) before we can effectively help others.
The problem is not being able to strike a balance with our desire to help ourselves and our desire to help others. Too much in either direction can make you lose sight of what is right, manageable, and good.
Everything is about balance. Dont let guilt or greed make you forget that.