Global Test Market is an online-survey panel run by Lightspeed Research (formerly operated by Global Markets Insite (GMI) Inc.). It is a principal investment of WPP Plc. who's one of the largest advertising and media agencies in the world. The company has been in operation since 1999.
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In 2004, Global Test Market received accreditation from the Better Business Bureau. They have a variety of survey topics including movies, restaurants, cars and consumer products. It conducts market research for more than 1400 companies across 60 countries.
The site is among the largest paid-survey companies in the world with a membership of over 5.5 million people spread across 200 countries.
The key features of Global Test Market’s paneling system include:
Provision of cash rewards and other incentives like gift cards based on “Market Points” for surveys taken
Payment methods involve checks, PayPal and cash-equivalent gift cards for specific companies
Each completed survey provides between 35-250 points (the usual amount is 35). Unqualified surveys provide a nominal 5 points.
Provision of sweepstakes entries and monthly cash drawings
The primary areas covered includes reviews on: restaurants, movies, cars and consumer products
Covers the North American and European markets
The minimum age to join is 14 and above
A minimum redemption balance of $50 (1100 points, previously 1000) is required in order to “cash out.”
For clients, Global Test Market is an attractive channel by which to distribute surveys to participants of all class categories, with specific emphasis on reviews for movies, restaurants, cars and consumer products.
Like other survey companies with similar business models, clients’ costs for using Global Test Market will vary depending on the number of questions asked, the number of survey respondents required and any filtering specified.
For participants or users of Global Test Market, membership and access to the website's services are completely free. Participation of surveys is also free (subject to any qualification or filtering requisites).
The relatively prompt payments provided by the site can serve as a nice amount of extra pocket money for active users (can range from as little as $10 to as much as $60 depending on work done).
Global Test Market’s website has enough niche surveys to appeal to different groups and is among the few large-scale paid survey companies to also cater to the 14+ age segment.
In terms of internet activity, the website has an Alexa ranking of 2551 with daily visitors of 253,157 and daily pageviews of 1,746,648. As of 2017, they have a global ranking of 2,346