Every Media First, to receive information and appropriate advertising, people used ordinary newspapers. However, this era has passed, and the change of traditional newspaper editions came social media, which substantially expanded the possibilities of not only ordinary consumers, but also advertisers. Moreover, they have allowed to change the mood of the masses and influence those or other events.
At the moment the monopoly in this sphere are special technological firms, named by British workers of mass media as badd. At the moment such firms cause a number of problems in society, among them:
Economic inequality related to the monopoly of income distribution;
Violation of user data confidentiality;
biased relation to data;
Providing users with specially selected information;
leakage of personal data;
creating digital dependencies;
Psychological manipulation by placing a certain advertisement.
The decision of all the above problems caused by the monopoly of social media will be a new platform EMP.
Goal of the project
Among the main goals of this project are the developers:
Creating a mechanism for fair distribution of rewards from content placement and advertising;
Providing support and development of social media;
Restoration of the right to exercise personal data control;
Provide the users with the content they want to see.
Principle of operation
All trading actions carried on the platform EMP, will be stored in the chain blockchain, and will be provided for public access. It is important to note that unlike traditional monopolists, management of this platform will be engaged directly to its users. It will be created by the autonomous government.
The main participant, responsible for the work of the platform, will be a "witness". These individuals will be able to manage the core policy of the platform, create content and reward in the form of coins EVE. In addition, "witnesses" can choose the leaders of the acceptance of advertising, distribution of rewards for the use of personal information, creation of applications and placement of advertising materials, Every Media which are the owners of Toyakov ADD. In this case, the vote for the final result of placing content or advertising material is made between all owners of the coin platform. It is important to pay attention to the fact that all there will be 20 witnesses, chosen by the owners Tokenov EXP.
The second participant of the platform management system will be "organization of advertising site witnesses". They are engaged in the offer and placement of advertising materials, but do not have the right to vote. These individuals submit a knot that generates the ADD coins.
The third body of the management system is the "audit Committee" consisting of the 21st person responsible for the verification of copyright, protection and distribution of funds in the form of the-coin EXP. The Committee decides whether to make content to the publication. Moreover, in case of multiple violations by the publisher, this body can block its wallet. The members of the Committee are elected by voting all users.
The number of ordinary participants in the platform include:
Writer, who is engaged in creating articles and receives an award from users;
A consumer who is able to influence writers by distributing their content;
An advertiser who provides honest advertising to the target audience.
The main coin of the platform is EVE, which can be exchanged within the platform on EXP or ADD in ratio 1 to 1.
Every Media The second resource is the coin ADD that can be obtained by users for a contribution to advertising.
The third asset is the coin EXP-a coin that gives users the right to vote, which at the same time is one of the types of shares.
Within the implementation of the ICO will be sold coins EVE, which will later be exchanged for any other token platform.
Dates and details of the ICO
The total developers plan to release 1 billion coins, of which 20 percent will be sold in the pre-sales period and 20 percent during public sales. Pre-sales will be held between the 6th of August and 6th September of the current year. Public sales will be held between 10 September and 11 December 2018th year.
The cost of the 1st coin EVE will be 0.26 dollar.
Conclusion :
Every Media Creating a platform with the provision of exceptionally useful content and the necessary advertising, the management of which will engage directly users, is an interesting idea. Platform EMP-This is another step towards the future without monopoly. It can join millions of users interested in honest content and fair advertising.
DETAIL INFORMATION :
Website : http://everymediaplatform.io
Whitepaper : http://everymediaplatform.io/en/whitepaper/EMP_Whitepaper_EN.pdf
ANN : https://bitcointalk.org/index.php?topic=4856603
Facebook : https://www.facebook.com/official.embp/
Twitter : https://twitter.com/emp_official_tw
Telegram : https://t.me/everymediaplatform
My Profile:
https://bitcointalk.org/index.php?action=profile;u=1324582
My Ethereum Address:
0x4fc8D738B506c2c157752531fab32105BbE05b23