The first attempt at a media plan can be viewed here.
What the original plan lacks will be added in this second installment, to have a more fleshed out list of operations.
Media Tactics
The media tactics follow a line of thinking along these lines: in a day and age where interactions are digital, how can we create a tangible experience? From items to calls-to-action, the aim is to construct a plan where individuals can enjoy an experience they participate in past their screen time. The social media platforms offer tools like polls and links, which the firm can utilize for people to use and engage with the brand.
Blog
- Details items with blog posts – excerpts on the item, inspiration, references, any relevant interesting details, etc.
- Offer polls for controllable variables – release dates, colorways, number of limited release items, desired goodies, etc.
- Screen recordings to new posts as story – lack of instructions invites interpretation with a focus on investigation
- Tag brand only in powerful shots with SOP branded items – to birth curiosity, use interesting people but do not mention names
The media posted to Instagram will be curated via directions received top down, detailing content release, color scheme, format and the like. For example, a style for a month could be monochrome backgrounds for outfit grids, photographed, in between video clips of models as a kinetic lookbook.
Interactions
- QR codes to lead to website + posts
- Contests – Answering culture trivia, about Boston, hip hop, local matters
- Event marketing - Photo meet-ups, walks, even collection/lookbook release parties
More than just an online presence, the ability to make a city-wide impact on social life will improve brand recognition and customer relations intrinsically. SOP already holds a resounding presence in the mind of those familiar, to not capitalize would be a sorely missed opportunity. The goal is to make Boston, the enclave of Society Original Products.
Media Tangibles
- Photo cards – image with logo and photo printed (optional: double as a sticker)
- Important photoshoots can be shot on film, with small prints left in package orders, signed to assign significance – Cousin Stizz autograph, CEO Marcel Angol, examples so on and so forth
- Ticket stubs – for event purposes, proof of purchase, and further rewards, as an avenue for QR codes, store credit, discount codes etc.
Tangent to the goal of improving interactions, transcending the Information Age to deliver real, tactile souvenirs has a high level opportunity, coupled low cost of goods, relative to other ventures. Tickets, receipts, and invoices with stature create a classic, yet professional attention to detail. They also serve as badges of honor, having done business with a trustworthy firm.
The most imperative piece lies in that creative direction is inspired and led by intuition -- pieces will fall into place over time.