There are Facebook pages and there are “Facebook Pages.” Some pages are just there. They exist, they are boring and they do nothing to draw in their audience. Other pages have the ‘wow’ factor. They are attractive, they offer great value and the audience is drawn in. Which type of Facebook Page do you have? Here are some top-secret tips to help you run a successful fan page that not only brings people to your page, but helps you grow your fans and likes.
Start With an Incredible Cover Photo
The image at the top of your page can draw you in. It can capture your imagination and take you to some place beautiful. Make sure that you understand the importance of your cover photo and that you choose one that will work for you. There are tons of online resources to help you with this.
Create a Profile Image That’s Unique
When it comes to profile pictures, we tend to stick a picture of ourselves up there and that’s that. But there is so much value in using a unique profile image that your audience will remember or associate with. Start with defining what your business about. Then try to create an image that is memorable and creates strong branding. Hire a visual artist if you need to. It’s worth it!
Make Use of the Facebook Page Apps
Facebook offers you some great apps, so make sure to explore them and make use of it. Add any that are appropriate. Don’t be afraid to make use of several. It will help to increase your viewers along with your likes.
Post Regular and Engaging Posts
Creating a post now and then isn’t good enough. You need to have regular posts every day so that you show up in the news feeds and so that your fans look forward to your posts and are ready to read and share those posts. In addition, you need to make sure you have engaging posts so that they encourage your fans to comment and participate in a discussion. This will help to increase your reach.
Strong Call to Action
It is very important that your Facebook page has a strong call to action, because without it your visitors won’t know what they are supposed to do. Ask friends to click the ‘LIKE’ button in a clear and concise way that leaves no room for mistakes.