No, this is not your usual celebrity endorsement. This is a lasting partnership.
Boxing legend Evander Holyfield is teaming up with Cryptonomex in a full-scale Joint Venture to raise a billion dollars for humanitarian disaster preparedness. Together they will raise a million dollars for the cause and then grow it to a billion dollar endowment by promoting growth in BitShares during the remaining two years of this decade.
Evander will be announcing this new Joint Venture in an upcoming event in Atlanta.
We are sneak previewing it here for the benefit of our most loyal supporters. Consider it an "informational share drop".
Evander will also be endorsing AriseBank in a separate deal which is sure to have cross-promotional benefits for all parties, including the Steemit community where breaking news on this initiative will appear frequently.
This means that there will now be a second "billion hero prize" featured at billionherocampaign.com:
The Holyfield BitShares Endowment for Global Disaster Preparedness.
We'll have more details about this in the days to follow.
This Summer has finally begun.
Epilogue
Here's the interview I did with Connie Willis on this topic:
https://steemit.com/bitshares/@bluerocktalk/breaking-news-evander-holyfield-and-bitshares