A Business Without Momentum Is Harder to Restart Than to Start The hardest lesson I've learned as an entrepreneur — and nobody talks about it
**I'm Starting From Scratch. Here's Why. **
If you read my introduction post, you know I'm 
So let me be honest right now, on post two, before I've built any credibility on this platform.
I stopped building my business for years. Personal life pulled me away completely. And when I came back, I expected to pick up roughly where I left off.
I was wrong.
**What I Found When I Came Back **
The clients had moved on.
The connections I'd built had gone cold.
The momentum — that invisible force that makes every call easier, every deal faster, every opportunity more likely to land — was gone.
What I found wasn't a paused business. It was a business that had quietly been dying while I was away.
And the brutal truth? Starting Swancorp Media from zero the first time was actually easier than trying to restart it. Because the first time, I had energy, hunger, and nothing to compare myself to.
Coming back, I had the weight of knowing what it used to be.
The Lesson Nobody Talks About
Entrepreneurs talk a lot about burnout, about pivoting, about failure. But almost nobody talks about the cost of stopping.
Not failing. Not pivoting. Just… stopping. When you step away from building, here's what quietly dies:
Your network forgets you exist. Relationships in business aren't passive — they need consistent contact to stay alive. Six months of silence and you're starting those conversations from cold again.
Your brand loses its heartbeat. A brand that isn't consistently showing up stops feeling real to the people who once believed in it.
** Your own belief takes a hit.** This one surprised me the most. The longer I stayed away, the harder it became to see myself as the person who built something. Momentum isn't just external — it lives in your head too.
** The market doesn't wait**. Competitors who kept building passed me. Tools changed. Platforms shifted. What worked before needed relearning.
A business without momentum isn't resting. It's deteriorating.
** Why I'm Telling You This **
Because I'm rebuilding right now, in real time, and I made a decision to document all of it — including the uncomfortable parts.
If you're an entrepreneur who stepped away from something you built and are struggling to find the energy to restart, this series is for you. I'm not going to pretend I have it all figured out. I'm going to show you what rebuilding actually looks like — week by week, decision by decision.
Some weeks will look like progress. Some won't.
But I'll document it all honestly, right here on Hive.
Where I Am Right Now
Swancorp Media(a Division of Swancorp CC) is being rebuilt from the ground up in 2026. New systems. New positioning. New energy — but with years of hard-won experience behind it.
The difference between who I was when I first started and who I am now restarting is everything I lost and everything I learned from losing it.
That's the asset. And that's what I'm bringing to this platform.
Have you ever had to restart something you built? What was the hardest part of coming back? Drop it in the comments — I read every single one.