Imagine you’ve been invited to a party where you don’t know anyone.
You’ve come through the door, grab a drink, and stand there feeling like a pony with five legs.
Nobody seems to pay any attention to you.
After a while, you start sidling to the door in order to escape. Or maybe you tough it out and start ‘making conversation’.
Ok, so this scenario isn’t much fun.
Here’s another scenario:
You go to the same party. But this time, the host spots you hovering on the doorstep, guides you into the room, hands you a drink and shows you around, introducing you to the other guests.
That would feel a lot better, right?
The difference lies in the introduction.
In the first scenario, you didn’t feel welcome. Whereas in the second scenario, your host connected with you.
When you think of visiting a blog and reading a post, the experience is quite similar. If there is no introduction to the post you’re about to read, you may feel unwelcome and leave.
Why?
Because the headline promised a wonderful experience, but the start of the post didn’t match up.
It’s not a difficult skill to learn; it just takes practice. A great way to learn how to write good intros is to try out all of the ways.