Key points and very important topics are touched on in this Cointelegraph article about ICOs
There are mixed views on if a company rolling out their offering should generate their own terms for the Initial Coin Offering phase alone.
To answer this question, one must keep in mind that an ICO phase is not only the most potentially lucrative, it is also the most dangerous. We have seen a couple of examples where ICO's have not been structured properly and the responsible party has received more than one Subpoena (or summons - depending on where you are from) from multiple jurisdictions.
The ICO is a totally separate phase of Coin life cycle and you should treat it like that from every aspect including marketing, compliance, budget and strategy. This article aims to provide useful tips that might help develop ICO terms and conditions.