Currently normally ICOs need cash then once you pay then you get tokens and guarantees of what they're going to do.
This is different - it provides out tokens for free of charge and then they buy tokens from profits of their company.
Now why they are doing it???
As they say on their website:
"We’re creating a new category—relevance—to let you discover, save, and read what’s worth your attention. To make it happen, we’re giving away 1 billion coins to early users for free and we’ll buy them back later with our profits."
What they Do????
How to Do it??
For this you need invite from any of your friend (like me 😇 ).
Without invite, you wont get anything. The program is closed (like mail ids used to be in early days).
Enought of all this, give me the invite link....!!!!
Here it is: http://bit.ly/2z5qK8d