Digital marketing is complex phenomenons which include website design, social media marketing, email marketing/advertisement, online marketing, SEO and more. This can be a little bit confusing to small scale business owners who are looking forward to attract more customers to their site. They are too busy to research on which digital marketing strategies work best for their business.
This write-up will help small scale businesses such as restaurateurs, clothing brands, lawyers and other service providers to choose best digital marketing tools that will definitely work for their business.
Responsive Website Is A Convertible tool
Since every other aspect of digital marketing will drive traffic to your website. Your website is just like a mother board and you need to treat it as such. Your website must be created with a responsive design; it should not look strange and difficult to navigate on mobile devices. Majority of people normally access websites through their mobile device.
Your website must look good with easy navigation on mobile devices. The visitors of your site must be able to contact you by clicking on phone number or an email address without zooming. Some clients might just opt for another competitor site that is mobile optimized.
Proper Use of Social Media
Many small scale businesses are confused to what social media strategies they should employ to gain a lot of prospect which might later turn to customers. One of the most important rules of marketing and running a successful business enterprise is to know your customer base. Social media is not a magical tool. Social medial can be a huge drain of your time and money if not properly plan. Nobody is looking for electrician on twitter, or a doctor on Instagram. Instagram, LinkedIn, Snapchat combine together have less than a 5% market share in social media, while Facebook alone has over 45%.
When you are posting on social medial platform, understand that you are creating a brand for your business and often communicate with your loyal clients; those that choose to follow you. You must be very careful with what you post on your wall, don’t overload your followers with promotions and specials. You must understand that social media is not an advertising wall or supermarket. Always engaged with your followers with relevant information that is pertinent to them.
Don’t Underestimate The Power of Email Marketing
Email marketing is one of the basic digital marketing tools used by small business owner recently to share information about their product and services to their prospects which might later turn to customers. For many small scale businesses, it is a cost effective way to communicate with their loyal customers. Since Facebook and Instagram have limit the audience your post can reach. They want you to pay more to reach more of your followers. If you have your customer contact email addresses, you can send specials and promotional information to them with little or zero cost. Mailchimp allows users to send messages to up to 2,000 contacts free of charge. This is an extremely low cost digital marketing that can pull your business to the limelight.
Bottom line
Small scale business should constantly be checking their website to make sure it’s easy to navigate and responsive on mobile device. The idea is to turn on-lookers into customers. Once your site is properly set up, you can then augment it with other digital marketing strategies to drive traffic to your site, like social media, and email marketing.
Image used in this post was gotten from https://www.google.com.ng/
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