Comic strips received widespread distribution to mainstream newspapers by syndicates such as the Universal Press Syndicate, United Media, or King Features. Sunday strips go to a coloring company such as American Color before they are published. Some comic strip creators publish in the alternative press or on the Internet. Comic strip artists may also sometimes work in book length form, creating graphic novels. Both vintage and current strips receive reprints in book collections. The major comic book publishers (such as Marvel or DC) utilize teams of cartoonists to produce the art (typically separating pencil work, inking and lettering while the color is added digitally by colorists). When a consistent artistic style is wanted among different cartoonists (such as Archie Comics), character model sheets may be used as reference .
Animated cartooning is created for short films, advertising, feature films and television. It is also sometimes used in live-action films for dream sequences or opening titles. An animation artist is commonly referred to as an animator rather than a cartoonist. They create motion pictures as well. Animation studios such as DreamWorks Animation, Pixar, Walt Disney Animation Studios, and Blue Sky Studios create CGI or computer-animated films that are more three-dimensional.
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