KEY FACTS: Samsung has expanded its partnership with Coinbase to enable over 75 million Galaxy smartphone users in the US to purchase cryptocurrencies directly through the Samsung Wallet app, integrating Coinbase One's premium features like zero trading fees and up to $1 million in account security insurance. This move, building on an earlier integration for payments and deposits, positions Samsung as a key player in mainstreaming crypto adoption by leveraging its 13% global smartphone market share. The initiative, which supports major assets like Bitcoin and Ethereum, aims to simplify crypto access for novices while eyeing global expansion.
Source: Coinbase
Samsung and Coinbase Partner to Unlock Crypto Trading for 75 Million Galaxy Users in the US
Tech powerhouse Samsung has deepened its alliance with leading crypto exchange Coinbase. The partnership now empowers over 75 million Galaxy smartphone users in the United States to purchase digital assets directly through the Samsung Wallet app, complete with premium perks that eliminate trading fees and bolster security. This integration, announced late last week, represents a pivotal step in bridging the gap between everyday mobile technology and blockchain finance.
TL;DR Coinbase has partnered with Samsung — the world’s most popular smartphone brand — to bring trusted, user-friendly crypto access to millions of people. Exclusive access to Coinbase One will be offered within the Samsung Wallet app in the U.S., introducing more than 75 million Samsung Galaxy owners to a premium crypto experience with the most trusted exchange. Over the next few months, the companies aim to expand this effort globally and explore new opportunities for partnership.
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The collaboration builds on an initial tie-up earlier this year, where Samsung Wallet was introduced as a seamless payment and deposit option for Coinbase users. Now, with direct crypto buying capabilities baked into the native wallet app, Samsung is positioning itself as a gateway for novice investors who might otherwise shy away from dedicated crypto platforms. As cryptocurrencies continue to mature amid regulatory scrutiny and market volatility, this development underscores a broader trend: major corporations are racing to embed digital assets into their ecosystems, making them as accessible as tapping a contactless card at a coffee shop.
Coinbase One is the exchange's flagship subscription service, which Galaxy users in the US will receive for free upon opting into the crypto features. Normally priced at $4.99 per month for the basic tier and up to $29.99 for premium access, Coinbase One waives trading fees, offers elevated staking rewards on supported assets, and provides robust insurance against unauthorized account access, covering up to $1 million in lost funds in some cases. This value proposition is designed to lower barriers for entry-level traders, who often face steep fees that can erode small investments.
Shan Aggarwal, Coinbase's Chief Business Officer, hailed the partnership as a game-changer in an official statement. His words reflect the ambitious scope of the initiative, which is not confined to American shores. Samsung boasts over one billion active Galaxy devices worldwide, commanding roughly 13% of the global smartphone market, according to data from market analyst BankMyCell as of September 2025. If the rollout mirrors the US launch, billions of potential new users could flood into the crypto space, injecting fresh liquidity and mainstream legitimacy.
Coinbase CEO and co-founder Brian Armstrong echoed this optimism in a post on X (formerly Twitter) on Friday, succinctly capturing the moment, stating that the new partnership will make crypto even more accessible. Armstrong's endorsement arrives at a time when Coinbase, the largest US-based crypto exchange by trading volume, is navigating a post-2024 bull market landscape marked by heightened institutional interest and evolving regulations. The firm's stock (COIN) has seen renewed volatility, but partnerships like this could stabilize growth by diversifying beyond pure exchange services into hardware-integrated solutions.
From Samsung's perspective, the move aligns with its long-standing push into fintech innovation. Drew Blackard, Senior Vice President of Mobile Product Management at Samsung Electronics America, emphasized the user-centric focus: "The partnership marks Samsung’s commitment to allow users to explore and engage with crypto on a trusted platform from their mobile phones." Blackard's comments highlight how the integration prioritizes simplicity and security, key concerns for consumers dipping their toes into volatile assets like Bitcoin, Ethereum, and emerging altcoins.
To fully appreciate this development, it is worth tracing the roots of Samsung Wallet, the digital hub at the center of the partnership. Launched in 2015 as Samsung Pay, a contactless payment system that leveraged magnetic secure transmission (MST) technology to work with legacy card readers, the service quickly evolved into a multifaceted financial tool. By June 2022, it had been rebranded as Samsung Wallet, incorporating non-fungible token (NFT) storage, decentralized identity verification, and basic crypto wallet functionalities. Today, it supports a dizzying array of services, including crypto transactions, installment plans for purchases, peer-to-peer money transfers, loyalty program integrations, and even digital keys for homes and cars.
The July 2025 integration with Coinbase marked the first major leap toward on-ramp capabilities, allowing users to fund their exchange accounts directly from the wallet. Now, with in-app crypto purchases, the process is streamlined further: Galaxy owners can select an asset, link a payment method, and execute a trade, all without leaving the familiar interface of their phone's home screen. Supported cryptocurrencies in the initial rollout include major players like BTC, ETH, and USDC, with plans to expand based on user demand and regulatory approvals.
This is not Samsung's first foray into blockchain. The company has been a vocal supporter of Web3 technologies since 2021, when it began embedding crypto wallets into select Galaxy models via software updates. Partnerships with firms like Ledger for hardware security and trials of NFT marketplaces have paved the way. Yet, the Coinbase alliance stands out for its scale and immediacy, targeting the US market where crypto ownership has surged to over 40 million adults, per recent Pew Research estimates.
Looking globally, the "soon around the world" promise from Aggarwal hints at phased rollouts in Europe and Asia, where Samsung's market share is even stronger. In regions like South Korea, Samsung's home turf, where crypto trading is already a national pastime, this could amplify local exchanges. But in emerging markets, it might democratize access for unbanked populations, aligning with Coinbase's mission to "create an open financial system for the world."
With this partnership, the lines between consumer electronics and financial services are blurring faster than ever. For the 75 million Galaxy users waking up to this news, it might just be the nudge they need to convert curiosity into their first Bitcoin buy. And for the crypto industry at large, it is a reminder that the future is not built in silos; it is forged in the pockets of billions.
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