There are some relatively legitimate ways to influence a person, in order to convince him of the need to purchase a particular product, of course, on a subconscious level. Why is advertising needed? Have you ever wondered why such well-known brands continue to spend millions on it? The current purpose of advertising is not to acquaint buyers with the goods, but to convince them of its universality, utility and, most importantly, it will emphasize your individuality and authority.
Our desires
Everyone has this or that complex, the same - a sense of lack in anything. "Start hungry, eat SNIKERS", "Start your day with coffee!". All this is your personal needs with a bonus - the fear that they will not be realized. Marketing specialists use them as they please, almost every minute commercial on TV shows a much desired lifestyle (for example, the Bounty advertisement "Paradise Delight") with incredible apartments or traveling to previously unprecedented countries.
Fears. Intimidation
With age and the difficulties that it brings to us, we are increasingly thinking about our health. Young people, in their essence, focus on the current problem: "Did you get sick?" "I need to buy pills." Later we gain the understanding that it is necessary to have with you the most necessary stock of medical preparations. But it's stupid to go to the doctor to find out which syrup will help you better with colds. Then, we will ask our friends, otherwise we will start to remember something familiar from this series of medicines. At this stage, we already knowingly can not remember where we know these or other drugs, it is likely that we have seen their ads for several months or weeks ago.
However, this is a more logical case, another approach is that marketers constantly intimidate potential customers, for example, advertising toothpaste, in which passers-by are offered to measure the number of bacteria in the mouth, after which they have such amazement as a bud-to-be it turned out that they had cancer at the very last stage.
Find a solution
After the effect of intimidation, a logical question arises: "What next?". What to do next know ... drum roll ... marketers. These bacteria in the oral cavity will disappear after using our toothpaste. Such a curvature of the vertebra will be corrected without any strength exercises or operations, it is enough to purchase a special belt. Do you also lack energy or a charge of cheerfulness in the morning? Eat SNIKERS or drink a cup of Jacobs.
Illusion of permissiveness
"Using our credit card, you can afford everything today! Live once! Eh! Dygydai." Advertising creates the illusion of infinite possibilities and if this example seems to you completely stupid, I suggest changing the focus. Recently, Apple filmed a video in which she showed a former soldier who was seriously injured and, as a result, disabled during his service in the army. In general, the video was held under the slogan "Break the limits! Buy it!", Which means "Down with restrictions! Buy it!".
Authority
Famous personalities following these or those rules, using one or another product, prefer this or that dish, a fairly common reception, allowing marketers to increase the level of trust in the product and the brand recognition in general. This trick is so widespread not only in business, but also in politics, that we have already mentioned it more than once, in particular, in our material Window Overton. Technology of changing society.
Vocabulary
Using adjectives that distinguish the offered product from the usual range, such as "new", "innovative", "best", marketers, undoubtedly draw our attention to it. On the other hand, when everyone says the same thing, it is more like a herd of people from the Stone Age throwing stones and sticks one into another. Therefore, those who are paid more, go further: "Meet the Sneakers Limit Editions", which safely for years takes its place on the shelves in the supermarket.
Eroticism
Where without it? Yes, this is the most effective method of all, it guarantees attention and clogs the head, playing on our instincts and not allowing cold logic to take over.