As a researcher, part of my job is spent on getting more information about our client’s customers. Most of our clients are multi-national corporations and they are willing to pay thousands of dollars just to obtain more information about their customers. Why do these companies pay such a huge amount of money for these information?
How valuable are these information and how do they help these companies achieve their corporate objectives?
The answer is simple.
Customers are the lifeblood of these companies and by having a thorough knowledge about them, these companies are able to identify the products and services that will sell and make them profit. The same concept applies to a blog. Although this time, we are talking about blog readers.
Do You Know Your Blog Readers?
Did you ever try to learn more about your blog readers? Do you know what kind of posts are they interested in? What part of the world do they come from? What time of the day do they usually visit your blog? Have you ever tried sending them messages or visit their blogs? Do you even know some of their names?
These are but a few of the questions that measures your knowledge of your blog readers. You might consider keeping up with your blog readers as another burden but I want you to remember that what becomes of your blog depends on your personal efforts but knowing your blog readers guarantees your blog success.
Here are the three advantages of knowing your blog readers. Please remember that knowing more about your blog reader is not enough to guarantee your blog’s success. You need to use these information for your advantage.
HELPS IMPROVE YOUR BLOG CONTENT
Your blog content is one of the key factors that determines whether your blog is going to be successful or not. But quality content alone is not going to do all the job. You need to tailor your blog content to those who read and support your blog. That will help your blog to become successful.
A good knowledge and understanding of your blog readers’ interests and preferences will enable you to create content that will be interesting to them. That explains why your blog reader diminishes everyday despite your effort of producing quality content. Probably, your content is no longer relevant and useful to them.
The definition of a good content is no longer limited to a well-written post. A good content now encorporates the idea of relevance to the readers. Hence, even if your post contains innovative useful tips when it is not useful and relevant to your users, it becomes a wasted useful content.
Only by knowing your blog readers that you will be able to create quality contents that is not only useful but will certainly capture your blog readers’ interest.
HELPS IMPROVE YOUR BLOG'S TRAFFIC
You have been doing your homework. You tried to gather as much information about your blog readers and use to it for your advantage. Because you already know what they want to read, you created posts aimed at satisfying it. The result, your blog readers keep coming back to check your blog for updates.
By making posts that are of interest to your blog readers, you also increase your feed subscribers which will help improve your blog traffic. How? Blog readers who have subscribed to your feed will visit your blog to leave their comments or find other related posts.
If your blog readers are bloggers, you will also have the advantage of getting more links from them, which translates to more traffic driven to your blog. Remember that the reason why bloggers link to your post is because they find it useful and relevant and they are more likely to link to your blog if they are your frequent blog readers.
HELPS IMPROVE YOUR BLOG'S MONETIZATION
The key to successful blog monetization is not about using every available method to monetize your blog but by using the ones that are most effective. What better way to do this than by having a good knowledge of your blog readers.
If you know that your blog readers are internet savvy people, then perhaps using Adsense to monetize your blog is not a good choice. Or if you know that your blog readers are also bloggers, then may be affiliate programs would be the ideal blog monetization method to use.
Also, by knowing the behavior pattern of your readers when they visit your blog, you will be able to place your ads on the most lucrative location.
In conclusion, to improve our blog performance, we need to have quality contents that are relevant to our blog readers, a sustainable blog traffic (readership) and an effective blog monetization strategy. All of these can better be achieved by having a good knowledge and understanding of our blog readers.
Read tomorrow’s post to learn some useful tips on how you can get more information about your blog readers, which will help you improve your blog content, blog traffic and blog income. Meanwhile, you can use the comment to share the benefits you get from knowing your blog readers.
Image Credits: Pixabay