In an article about blockchain and marketing in social media, steem was mentioned as a company who is already started to utilize this new model. The article talks about social media as a means of distribution. Thanks to the blockchain you can reward content creators for their work. Does this sound familiar? Now you know why it was mentioned in this article.
I wonder if this is the future of all sites that ask for content. Why not reward people with a currency. There is already a transaction system set in play with likes and views, so why not add currency. It is not only social media but any site can, in theory, add a coin that people can get when they utilize the site. I'm sure too many coins can't survive but I'm guessing each type of content can have a currency or two with it.
Here is the link:
http://www.nasdaq.com/article/social-media-marketing-in-the-blockchain-era-cm821530
*my upvotes/rep disclaimer: https://steemit.com/steemit/@whatageek/my-steemit-account-where-i-stand-on-bots-self-votes-and-multiple-account