The target market should be Mainstream who are not yet into crypto. It's obvious when the market recovers there will be people trying to get into crypto. Those who are already in crypto are likely married to a project. Few will jump ship.
That means if you want to reach the target market
Stop talking in Jargon
Stop talking about Technical Details that do not matter to those who don't yet understand them.
Start making it easy
Start making it fun
Spend time and money attracting and retaining an audience
Make it attractive.
I see a handful of people who understand this and they are not getting enough support.
I'm tired of talking about it and ready to find project that understands what they want to do and where they are headed.