I do ZERO fundamental analysis. Until the chart breaks down, I'll look at $15. I get a lot of criticism for that, but it makes me money. I can give you 100's of stocks with shit fundamentals but incredible returns, because the market just believed in them for some reason. And, the price structure told the story. I have an MBA so it isn't as though I don't know how to do the research. It's just not how to win. This is almost 20 years of trading talking. Second, what if this fact is not true? Then it will mis guide. How do you know? Price is direct feedback.