What will you make out of those insights?

If you do what the masses do, chances are you get an average outcome!
Now, think about it:
The masses go to school, look for a job, and aim for buying a few things...but are the masses content, happy, free, or financially independent?
No!
Then among that 'mass' of people who remain employees for the rest of their lives (which for the most part means you help other people build their dreams instead of your own)....
You will have a distinct group that decides to break out, to build a business, to become their own boss, and to enjoy greater income.
Sounds good, right?

But guess what: Does the masses of new business owners succeed?

No!
They do not succeed either!
The vast mass (majority) FAIL IN BUSINESS!!

Considerably more people in business fail than succeed.

Why?

Because they, too, take an approach to 'business' like the masses of new business owners do.
And that is: Trying to figure it all out by themselves.
So what is there to be done?
I have started to apply the advice of Hanet a successful Business lady.
Well, Hanet made sure that she did not belong to the employee masses, so she started her African business UNAPOLOGETICALLY...no plan B.

Hanet then wanted to make sure that she does not belong to the mass of business owners who fail...
So, Hanet made sure she SELF-EDUCATED herself in business and got several BUSINESS TRAINER and COACH.

That's how Hanet stand out.

Because most people who start a business don't do that. Instead, they dive into business not having a clue what it actually takes or how their product is to be positioned in the market place.

Let me tell you a story in this regard...

A story...(which I love)

One of Hanet top coaches held a huge training event a couple of years ago.

He has trained the employees of the likes of Singapore Airlines, Loreal, and also some of the world's top trainers and speakers have trained with him.

He is one of the best.
So he had been training a group including Hanet for days in Amsterdam flying in from the US, and at one point someone in the audience stood up and asked:
"How many of those who sign up to your programs actually succeed?"

He smiled and walked up to her. Then he said in a very calm and confident voice.

"Let me let you into some truth. Most people never buy my programs, because they cannot see the value of investing in business training.

Out of those who do buy including you guys here, most people will never succeed, because people are creatures of habit and so they do not implement what they learn.

Hence if you want to succeed in life and business, your question should never be, how many made it, but instead: Will I be among those who did?"

I love his answer to this day, because it is so true.

Can you see how a success mindset thinks completely different from a mindset that so many among the masses have?

Never measure yourself with the masses, nor do what the masses would do.

The masses don't succeed and they are not fulfilled either. The same applies for the majority in business, too.
This is why Hanet spent thousands and thousands of Dollars (well, ten thousands to be honest) on her own business and mindset growth, training, and coaching. Because she wants to learn from the best and from those who have walked the talk.

Hanet surrounded herself with business coaches who know exactly what it takes, because they have turned their lives around in a way no-one thought possible.

Hanet learned from their outstanding mindset.

This is huge life and business wisdom.

And more often than not, Hanet now base her decision-making process on that knowledge she shared with us above.

This is exactly why Hanet has created my own go-getter group for Africa.

Because she realized: We badly need that in an African and Africa Diaspora context too!

This is why she founded the Africa Business Academy - my inner cycle.

Because it takes stamina to build a successful business and good guidance. Especially when you get started in Africa's emerging markets.

I hope you enjoyed the story and the pieces of wisdom.

The question is what will you make out of those insights?

I invite you to join the Africa Business Academy here before we close for enrollment.

Take a leap of faith and do something outside the norm.

And let me tell you: Indeed, the masses would not sign up.