<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[RSS Feed]]></title><description><![CDATA[RSS Feed]]></description><link>http://direct.ecency.com</link><image><url>http://direct.ecency.com/logo512.png</url><title>RSS Feed</title><link>http://direct.ecency.com</link></image><generator>RSS for Node</generator><lastBuildDate>Tue, 21 Apr 2026 18:59:32 GMT</lastBuildDate><atom:link href="http://direct.ecency.com/created/ihob/rss.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Here’s Why IHOP Changing to IHOb (For Burgers) Is Actually Really Smart]]></title><description><![CDATA[IHOP recently announced that it’s (temporarily) changing its name to IHOb (the 'b' the stands for 'burgers'). Most of the Internet made fun of this move – after all, who wants to go to IHOP to eat a burger?]]></description><link>http://direct.ecency.com/ihob/@whatstrendingnow/here-s-why-ihop-changing-to-ihob-for-burgers-is-actually-really-smart</link><guid isPermaLink="true">http://direct.ecency.com/ihob/@whatstrendingnow/here-s-why-ihop-changing-to-ihob-for-burgers-is-actually-really-smart</guid><category><![CDATA[ihob]]></category><dc:creator><![CDATA[whatstrendingnow]]></dc:creator><pubDate>Tue, 12 Jun 2018 00:51:18 GMT</pubDate><enclosure url="https://images.ecency.com/p/S5Eokt4BcQdk7EHeT1aYjzebg2hC7hkthT45dw5GuxoqGtL3bd6L6hbdHbSnnxqGUTLqPPc?format=match&amp;mode=fit" length="0" type="false"/></item></channel></rss>