<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[RSS Feed]]></title><description><![CDATA[RSS Feed]]></description><link>http://direct.ecency.com</link><image><url>http://direct.ecency.com/logo512.png</url><title>RSS Feed</title><link>http://direct.ecency.com</link></image><generator>RSS for Node</generator><lastBuildDate>Tue, 21 Apr 2026 13:04:58 GMT</lastBuildDate><atom:link href="http://direct.ecency.com/created/surfexcel/rss.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Surf Excel backlash: Trolling of this kind has short-term effect on brands, say experts]]></title><description><![CDATA[Around festivals, brands often use ad campaigns to deliver social messages that resonate well with their philosophy and also bring a smile to the face of the consumer. Detergent brand Surf Excel is known]]></description><link>http://direct.ecency.com/surfexcel/@shivamdwivedi/surf-excel-backlash-trolling-of-this-kind-has-short-term-effect-on-brands-say-experts</link><guid isPermaLink="true">http://direct.ecency.com/surfexcel/@shivamdwivedi/surf-excel-backlash-trolling-of-this-kind-has-short-term-effect-on-brands-say-experts</guid><category><![CDATA[surfexcel]]></category><dc:creator><![CDATA[shivamdwivedi]]></dc:creator><pubDate>Tue, 12 Mar 2019 08:51:03 GMT</pubDate><enclosure url="https://images.ecency.com/p/3jpR3paJ37V8JxyWvtbhvcm5k3roJwHBR4WTALx7XaoRovpMUYBGdv5iZ13LnXTe9tdJznfHFwkXvdavqMr1jD4rE2GRynBrkHiQwMtyJh3j3byZyBY8RYFHb6QoewyPNj9MY?format=match&amp;mode=fit" length="0" type="false"/></item></channel></rss>