The O bag brand and Desall contest

The O bag brand and Desall invite the international community to design the new version of the O bag, characterised by its minimal design, the unmistakable style and the many customisation possibilities.

Company description The brand O bag stems from the incredible success of the iconic and customisable bags and clocks. Today, it is leader in the customisable accessory market, offering a wide range of products made of innovative materials, such as combinable bags, watches, sunglasses and bracelets. The four principles on which the brand is based are: • Modularity and Customisation: the client has the possibility to combine several components in order to create a unique and customised product. • Materials: the plastic material is the trait-d’union among all the O bag products that ensure a strong identity, providing versatility and functionality. • Democratic price & Easy Fashion: the O bag mission is to create “democratic” products with an easy fashion approach, based on a variable price that can satisfy a wide range of clients. • Design: O bag is rooted in the design world: born in 2009 at the Salone del Mobile with its iconic “O clock”, it keeps creating products that are able combine fashion with design. The O bag brand is looking for the design of the new edition of their iconic combinable bag consisting of several components – body, handles, trim, inner bag and other accessories of your choice – creating a modular, customisable product, with a democratic price and an unmistakable style. Guidelines For the correct realisation of your proposals, keep into consideration the following guidelines: Components to design: the new edition of your O bag shall keep into consideration the feature of being a platform product, thanks to which the client is able to “build” her own bag, choosing among its several available components and so get a highly customised version. The components you are invited to design for the contest are: 1) Body: the basic component of the O bag, realised with a single mould, shall be available in various colours – a feature that characterises the brand – and feature a clasping system for hosting the components described below (handles, trim, inner bag, accessories). You may decide whether to invent a new clasping system – also providing an adapter that enables you to host the already existing O bag components – or to exploit the clasping system already in use (see Material files ).
The dimension of the body of your bag shall comply with the current model, that is width 39 cm, height 33 cm, depth 12 cm, with a possible variation of +/- 5%.
In order to ensure a certain continuity with the current O bag model, the new body shall be designed so to stand by itself, when placed on a surface. 2) Handles: your new O bag shall be equipped with handles fixed on the body through the clasping system of your choice. Given the great customisability of the bag, you are invited to propose one or more solutions choosing between short handles, long handles, shoulder straps, etc. with a wide variety of colours, in order to offer various colour combinations between the components of the bag. The basic configuration of the O bag consists of body and handles. 3) Trim: you are invited to design a decorative trim, fixed on the body through the clasping system of your choice. It shall represent a further component for the bag customisation, available in various materials (fabric, jute, faux fur, etc.) and different colours, also with a view to seasonality: for ex. faux fur trim for the winter edition and linen trim for summer edition. At your discretion you can evaluate whether your trim may offer additional functionalities, besides fulfilling its decorative purpose. 4) Inner bag: a component meant for organising the bag at best with pockets and dividers, available in a wide variety of colours and materials, it will be fixed on the body through the clasping system of your choice. As for the trim, also the inner bag shall be a detachable component, used at the client discretion, also with a view to seasonality. Currently the O bag inner bags feature a zip or coulisse closing – the proposals suggesting new closing modalities will be most welcome. 5) Accessories: in addition to the components described above, you are invited to design accessories useful for customising or adding extra functionalities to your O bag. At your discretion you may also suggest the use of technological accessories, as long as they are not essential for the normal use of the bag but rather represent optional components one may choose during the customisation of the bag. For more information on the modularity and on the components of the current O bag please refer to the Material files.