Recently, a novel report developed using proven research methodologies at the headquarters of Fact. MR has identified various prominent factors and trends prompting market growth of badminton shoes market. The study is titled as “Badminton Shoes Market Forecast, Trend Analysis & Competition Tracking - Global Review 2018 to 2027”, which deeply analyses the global market trends, with historical data from 2016 and 2017, and projections of compound annual growth rates (CAGRs) during the mentioned forecast of 2018-2027. For the benefit of the readers, the report concludes with a special focus on the detailed profiles of the major vendors in the global badminton shoes market.

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Growing Viewership of International Sports Events Widen the Scope of Growth across Regions

With the viewership growth of various sports events such as Olympics and BWF across countries, badminton is becoming a popular sport among individuals of all ages. Broadcasters are focusing on diversifying their portfolio in terms of international men and women sports events, which has contributed towards the popularity of the sports. Growing popularity of this sport has not only translated into increased viewership for the sport events but also increased the sales and merchandising of badminton apparels and equipment. Of particular significance is the increased sales of various badminton apparels such as badminton shoes.

As sports enthusiasts are diverting their earnings towards a range of badminton apparels, leading manufacturers are focusing on developing innovative badminton shoes that offer enhanced performance and comfort while playing. According to research conducted, nearly 220 million people around the world play badminton regularly. Banking on the growing requirements of the sports enthusiasts and professional badminton players, major manufacturers such as Adidas Barricade Club and Yonex Power Cushion Aerus 2 are concentrating on developing optimally designed shoe soles for improved flexibility and utilizing advanced shoe technology such as Li Ning cushion technology and brace Tek technology.

Anti-Slip Lining, Rear-Foot Stabilizer, Abrasion Resistance: Leading Companies to Extend their Product Line to Strengthen Market Position

As running, leaping, twisting, and jumping while playing badminton can cause pain and discomfort to the feet of sports enthusiasts, major manufacturers are focusing on integrating smart features in the badminton shoes to offer safety, comfort, and protection. Leading manufacturers such as ASICS GEL Tactic are concentrating on incorporating rubber soles, high-quality synthetic, and cushioned footbed. In order to offer improved feet care and experience, major companies are focusing on pushing up their position on the success scale.

In addition, badminton apparel manufacturers are engaging in identifying the customer requirements such as lack of proper ankle support, inconvenient foot movement, and slipping and sliding. Leading manufacturers are focusing on integrating the power cushion technology, convert impact strategy, and other smart features in the badminton shoes to offer convenience in foot movement and prevent muscle fatigue and improve the playing experience to the customers.

In addition, leading companies such as Adidas AG are concentrating on broadening their product line with a range of Adizero Uberschall badminton shoes. These shoes are equipped with advanced features such as lightweight midsole cushioning, anti-slip lining, abrasion resistance, and rear-foot stabilizer. Besides advanced features, the shoe is also incorporated with a unique mesh that maintains internal temperature by transferring air within and outside the shoe.

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Popularity of Badminton in Asian Countries to Broaden the Customer Base for Leading Companies

While badminton is widely played in various European countries such as Britain, Denmark, and Sweden, the sport is gaining popularity in various countries of Asia. In addition, the sport is gaining significant popularity in Asian countries such as South Korea, India, Indonesia, and China with the leading badminton players belonging to Asia Pacific region. As the sport is becoming popular across various countries in Asia, leading companies such as Yonex and Adidas are diverting their sales and merchandise in this region.

In addition, badminton has gained significant prominence as a spectator sport in Asia. Increasing viewership of badminton has translated into a spurt in the sales of badminton equipment and apparels in various countries of the region. Rapid expansion of e-commerce portals has further enabled individuals are spending on badminton apparels conveniently. Majority of the 220 million badminton players belong to countries in Asia, leading companies are focusing on banking on the growth opportunities in these countries through offering quality products at reasonable prices.

Focus on Developing ‘Athleisure’ Products: Comfortable Features and Flexible Shoe Designs to Boost Sales

In order to expand their customer base and establish their brand identity, major manufacturers of the badminton equipment and apparel such as Yonex, ASICS GEL-Rocket 7, Adidas Barricade Club, and Puma Invicto Sala are focusing on broadening their product line with premium quality and ‘Athleisure’ products. For instance, Yonex, a Japanese manufacturer of sporting equipment has designed Power Cushion Comfort Tour Badminton Shoes. The company has focused on designing these shoes with power cushion technology to offer comfortable features such as ankle support in them.

Li-ning, a sporting and athletic goods company has also developed an array of Li-ning Glory badminton shoes, which is equipped with a complete 360 degree of foot protection features. In addition, the company has developed these badminton shoes with carbon fiber built, which allows stable movements while playing. Besides incorporating innovative and advanced features, the company has designed these shoes with an impressive design. Through product innovation and differentiation, major companies are concentrating on improving their position in the competitive market.

Some of the leading manufacturers identified in the global market include Adidas Barricade Club, ASICS GEL-Rocket 7, Yonex Power Cushion Aerus 2, and Mizuno Wave Lightning RX3.

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