Look around you next time you’re in any city center, and you’ll notice that many people are on their cellphones – and that most of them will be looking at the screen of a smartphone. Now think back just a few years and you’ll realize that we’re living in the middle of a revolution.
With more and more people on their smartphones, more and more are using them to help with every day life. That includes making purchasing decisions, getting information, and even paying. Fact is, that you need to ensure that all your content has been optimized for mobile.
If it isn’t, then you’re going to lose some 69% of your audience. Ouch. Turns out that almost 70% of the population is now accessing their online content from a smartphone, not from a desktop, and you need to stay on top of this trend.