The word 'brand' today not only refers to a company, but every individual has a 'personal brand' for ourselves or we call as personal branding. Everyone has characteristics and characters that are different from each other, how to distinguish them? Then in getting a job, what can make the company have to choose us compared to other candidates? This is where the importance of personal branding for everyone.
In social media is the easiest way to find out about a person, through the social media profile can be seen how the character of the person. Is someone who likes to be informative (often sharing information), like humor or comedy, observers of political problems, or even often participate in spreading the news hoax. Have you had a good personal branding? We ourselves must know, like what we are known by others, first impressions what others get when we see and so on. There are still many people who are less concerned with personal branding, but this is very useful for the company.
Here's how to make a positive contribution to your personal branding growth.
Start with an audit
Before we start strategizing to build personal branding, it helps us to find out first about how our 'brand' at this time. Try to write your name in the Google search field, then see what appears on the first page. Besides we can ask with others about how they describe us today, is there any suggestion to fix it.
Find Out Who Wanted By Others.
To know what we really want does take a while. Want to look like what later, we have to convince ourselves. The main thing is to be yourself. Originality is the key to our personal branding. The essence of personal branding is what parts we like and dislike, not dependent on others.
Identification of Goals
What is the goal we want to achieve, both in personal life and in professional life or career. Once we know what the goal is, it's time to develop a way to get it. Can change the way of dress, walk, style of speech, social sphere and all that can show our brand.
Adjust the Position
Personal branding is an asset that can be most valuable to us later, related to work, business and so forth. Make sure that we have found the brand in accordance with what we want, eg be a writer, graphic design, entrepreneur and so forth.
For example, doing branding as a social media observer (medsos), discussing anything related to medsos, making research about the character of medsos users and others related to medsos world. So we have branding ourselves as a medsos activist. The more 'flying hours' we have, the better the branding we have.
Collect Portfolio
You like to write? Whether it's on a personal blog or being a freelance writer? The more work we produce the better for our personal branding. Ever heard a digital trail? Digital footprints are all interaction recordings made with the digital world and the data left behind. To get a good branding, leave a good digital footprint too. So when someone writes our name in the Google search field, what comes out is our work and will strengthen the personal branding we have built.
Building personal branding takes time, can not be done in an instant way. However, if built properly and earnestly, it will be of great benefit to us in the future. Because at this time of the digital age, all information can be obtained so easily. Then, if you already have a personal brand? What are you waiting for? It's time for you to build a personal brand.