Sundried is a premium ethical activewear brand for men and women with a heritage in triathlon and outdoor pursuits.
Our clothing is hand made with premium fabrics and materials. Our designers have designed for the world’s best activewear brands such as LuluLemon Athletica and Sweaty Betty, and translate our commitment to understated design with subtle branding and simple styling fitted to flatter and to suit the whole day. Our construction, meticulous design and ergonomic features are inspired and tested by athletes to enable excellent performance when exercising.
Visit https://www.sundried.com for more
We are mindful of the environment and people in our supply chain every step of the way.
Sundried fabrics and materials are responsibly sourced and we give 5% of our revenues to charity, currently Water for Kids, in a way that engages our customers.
Daniel Puddick (the founder and CEO) was lucky enough to have studied at a world class design institution, created two sunglasses brands alongside an online retail business which he grew to be the largest retailer of designer sunwear in Europe and was looking for his next project. Having competed in several triathlons, riden stages of the Tour de France and regularly training alongside his professional career and family life, he was left wanting a high quality brand that he could move in, that were definitely made without harming the environment or disrespecting the people manufacturing them.
He realised he wasn’t alone with around 140k people competing in triathlons every year in the UK, and an estimated 3.3 million swimming, running or cycling 3 times per week or more, while increasingly making ethical purchases, and a commercial opportunity emerged.
Sundried has just launched its pilot collection - a capsule of the key items every active and stylish woman and man needs to exercise in and beyond. The collection includes tops, leggings, shorts and trousers that perform on the bike, while running, stretching or as the most comfortable, cool trousers you own.
We connect with our target audience of triathletes and typically grown-up, professional fitness enthusiasts at amateur sporting events and the largest fitness exhibitions in the UK.
Our e-commerce website is live, our personal trainer sales network is live and we are also seeking some specialist and luxury department store distribution.
We have recruited a design and management team of proven entrepreneurs and/or industry experts
Use of Funds