Email Marketing Software (Tools to get a 4500% ROI)

As I covered in the last video “What Is Email Marketing and Why Is it Important”, email is an incredibly powerful tool that offers an unprecedented chance at achieving a 3800% ROI. And I’m sure I don’t need to tell you that 3800% is a whole lotta return on your marketing investment. But here’s the secret… This insanely high ROI is only available to those who commit to mastering the fundamentals and applying them in their businesses, and like most things, it’s a whole lot easier to achieve when you have the right tools for the job, which is why on this episode we’re talking all about email marketing software so you can set yourself up for success. Hello and welcome, my name is Adam Erhart and you are watching the Modern Marketing Show. Where we take different marketing tactics, tools, tips and strategies and break them down into bite sized actionable clips that you can use to immediately take your business to the next level. While email marketing isn’t exactly rocket science or brain surgery, it does take a little know how, and the right tools for the job.

But here’s the good news. The fundamentals are actually pretty simple, and when it comes to email marketing there are really only 3 important stages you need to understand in order to get the most bang from your email marketing buck. Collect, connect, and convert. And of course, for each stage there’s a piece of software out there that was designed to help you maximise your results. So let’s dive into them. The first stage in email marketing is collect your new subscribers emails. Now naturally there are a number of ways to do this but the best one I’ve found to date (and I’ve tried a LOT) is Leadpages.

Leadpages allows you to not only create landing pages specifically designed to capture more emails, but also provides a number of other ways to encourage your visitors to subscribe and stay in touch. It’s fast, simple, easy to setup, and worth every penny. It’s what I use in my business and what I recommend to all my clients. Stage 2 is to connect. Once you have your new subscribers emails it’s time to start writing to them. Now just like before, there are a number of different ways to do this ranging from the simple tools like your personal Gmail or Hotmail account, all the way up to the incredibly complicated Infusionsoft.

After years of experimenting and trying most of the most popular options available including Mailchimp, Aweber, and ConvertKit, I’ve settled on one that I believe is the absolute best of both worlds. And that tool is Drip. Drip provides all the functionality of more complicated software in an easy to navigate visual dashboard that makes writing, sending, and tagging your subscribers a breeze. It also has a 100% free plan for up to 100 subscribers, so If you’re brand new to the wonderful world of email marketing this option allows you to test the waters before fully committing. Alright so now that you have a way to collect email address with Leadpages, and a way to follow up with them with Drip, it’s time to hone your skills and turn those subscribers into lifelong and loyal customers.

Which is why Stage 3 is to convert. I’d love to be able to tell you that this part is easy. But sadly, it’s not. In fact, writing connecting, compelling, and engaging emails is one of the most challenging things you may ever do as a business owner or marketer. Unless… You have a secret weapon. And my secret weapon is a training program called AutoResponder Madness. AutoResponder Madness, A.R.M. or ARM, for short, is quite simply the best email marketing training course I’ve ever taken. And I’ve taken a LOT! ARM is powerful, fun, and effective, and doesn’t rely on you being a phenomenally talented writer to still make a connection with your readers, build your brand, and make sales. It’s that good and I highly suggest checking it out. Any one of these tools on their own is a powerful addition to your email marketing toolkit but when you combine all three, you’re given the secret formula to successful email marketing that will allow you to easily collect, connect, and convert.

As found on Youtube

Click here for the Email Toolkit

Click here for the Email Toolkit