There are a lot of advantages for using cryptocurrency over fiat currency
which we will describe thoroughly further down the whitepaper, but why do we
need AdCoin? There are multiple reasons for choosing our own blockchain
and cryptocurrency over existing solutions.
Timing. At the time of the creation of AdCoin the first big Bitcoin fork was
heavily debated and the future of Bitcoin was uncertain. While there were
other cryptocurrency alternatives, such as Litecoin, it showed that the
consensus around the future of a cryptocurrency is very important.
Individuality. The technological advancements of blockchain offer great
opportunities but also forces to make choices on what to adopt. Since we
want to focus solely on advertising related transactions there could be a
potential conflict of interest with cryptocurrencies that are used for a more
general purpose.
Exchange rate. It should not come as a surprise that the cryptocurrency
market has been very volatile up until this point. By using a separate
cryptocurrency, it is possible to stabilize the price per AdCoin. The more
AdCoin becomes used in real applications the more stability it would bring
to the volume and therefor price. With the focus on a niche market, AdCoin
should be less influenced by external factors.
Focus. With a clear focus on facilitating advertising related transactions
AdCoin can use all its resources on creating value for this market.
From creating awesome integrations to making decisions on blockchain
improvements, everything is done with our target group in mind!
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