AdHive is a system utilises AI to find suitable social media influences that a company can utilise for their advertising campaign (AdHive's Description Video).
AdHive has already had their pre-sale in which reached its hard cap at 3 million dollars.
It is a similar idea to current advertising. Your search history is recorded and analyses in order to calculate what advertisements would be the most relevant to you as a consumer. However, AdHive utilises an AI system in order to analyse the blog/video etc. in which will be monetised for key words and phrases which are then cross referenced with the tags of the advertisement. The result of this is that the ads that you will see are relevant to the content you are browsing.
Team
The AI being used in this project is already existing, which is great from an investing standpoint as it shows that there is a product already there. The Scorch AI is the AI that will be used, this is an AI developed by Dmitry Malyanov, a co founder of AdHive and the man incharge of program development and operations. See an overview of the Scorch AI here
Dmitry is the CEO of Sorsdata, a Russian company that "helps companies from retail, media and consumer sector to better know their customers, predict user behavior and build personalized communications". Demonstrating previous experience in the fintech sector.
Vadim Budaev is another co-founder and is in charge of software development, he has also worked on the Scorch AI. He has 12 years of experience in developing AI solutions that are still used in businesses today.
This project has very strong advisers in Serguei Popov who was a co-founder of IOTA, a very well recognised concurrency as the scientific and token
product advisor and Eyal Hertzog who is a cofounder of the Bancor protocol.
Use of Tokens
The tokens in the AdHive economy will be used for budget allocation for the advertisors and as payment for the content curators. These tokens will be purchased by the companies that wish to advertise using the system and will be used accordingly to pay those which display their ads.
There will be a total of 450 000 000 ADH tokens supplied in the ICO Sale. Aside from the above mentioned uses, the ADH token will be utilized as a utility token on the platform and will encompass all payments and the AdHive company will hold their funds in the ADH token
Partnerships
This project is partnered with Wings, Bancor and Adex.
Wings will be acting as support for the ICO period and will ensure everything runs smoothly,
Bancor is used as a price discovery protocol for the token and will provide a liquidity mechanism for the tokens.
The Adex partnership "will allow us to func-tion
more effectively in the advertising market for both projects. In particular,
some AdEx advertising campaigns related to video will be implemented on
the AdHive platform using ADH Tokens." Which I believe is a massive partner ship which will allow for early usage of the platform before consumers and advertisers head for AdHive directly.
Conclusion
According to the AdHive whitepaper, 375.8 billion dollars is predicted to be spent on digital advertising alone. A 1% share of this market is worth 3.758 billion dollars, 28 times the ICO hardcap. This project is partnered with Wings, Bancor and Adex, these partnerships will raise the exposure in which AdHive recieves.
The fact that AdHive uses an already existing AI for their project and (from their whitepaper) already have a user interface ready to go I believe that this ICO would be a great addition to your portfolio. however please contribute responsibly.