ADSactly on ADSACTLY #70
On Advertising - Part 3
Did you know that in some countries it is illegal to confiscate a TV set if the person is in debt? Authorities can take away everything else, including fridge, carpets, microwave, pots and pans but the TV set - nope. It is protected by the law. Care to think why would that be so?
Well, just maybe, it might be because it is the only possession that lulls one to sleep and then serves all needed to keep the mind in the 'right mindset' on daily basis. A person who's lost everything is prone to change his/her opinions and do things which wouldn't be good for the system. Well, therefore, "keep your TV set and keep on dreaming" but don't dream of marching the streets and doing something that might actually change things.
For example, did you recently see a pharmaceutical commercial on TV? Some 'innocent' drug is advertised as a remedy for your stomach pains, headache, period, prostate etc. All of them suggest something along these lines:
You have a problem and we can solve it. Quick! Mind you, YOU HAVE A PROBLEM. Do you want to solve it right? And you need to solve it RIGHT away because you need to go back to work in the morning, right? Let us HELP you. We'll solve your problem right away, now! Go buy this or that pill. It will solve everything... And more!
Could it be that your mind starts working toward searching for problems if not actually creating them on account of those words? If this sounds like a paragraph from a fiction novel, remember that it is possible to create a health problem as a result of stress and negative thinking. We've witnessed it many times.
Your body and your mind are connected. If you imagine something extensively enough for long enough your thoughts will manifest themselves in the material realm. Have you ever lied to your parents that you were sick so you didn't need to go to school and later on became sick? The better actor you are, the better it works. The same process.
It is not the theme of this article, but it may be worth mentioning that most of the chemical drugs only remove symptoms of decease. They don't cure its causes. The pain and discomfort are removed but the illness and its causes stay. Just a thought - should drugs be advertised at all?
The first step in waking up is acknowledging that effects of advertisement have a great impact on our lives. The scale is much greater than we think. It is not only commercials, they are only the most exposed form. There are many more vehicles. Influencing the masses is done through TV shows, daily politics, news reports, the entertainment industry, movies and many more. All these working in unison compound messages in our minds, shape our thoughts, create desired mind processes and mould us into obedient consumers who do as told without even realizing it.
What are your thoughts? Is ignorance a bliss? Where are the limits of ethics? Do you feel influenced by the mainstream?
Thank you for following "On Advertising" series of articles. We hope you enjoyed them and learned a thing or two. If not, then we hope they at least remind you of something you already knew deep down and can use it as food for thought.
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