Although advertising, today, grips us fast, I make bold to argue for the proposition.
Advertisement or publicity is a powerful link between the producer and the consumer. It is an art that sometimes fixes a particular concept of idea of the users of an article with a set notion. when asked in an interview, what is the price of sunlight, the candidates irrespective of their merit or awareness, quoted it has four shillings.
Naturally, because it is such a powerful instrument, its use ought to be sparing and functional. But, today, commercial agencies make a reckless use of this device. Now it has developed into information technology.
It is a truth that anything that is exploited beyond the optimum limit becomes a nuisance. Faith, love, morality are all healthy human attributes. But even these degenerate is carried beyond a certain limit. It is a kind of fatuity that is counterproductive. Advertising, today, is becoming subject to a similar exploitation.
During the days when poster advertisement was the only means, human life was not affected to the extent what it is today. Daily life was spent in the rhythm of its own. Daily life was spent in the rhythm of it own. Men responded or not to the real situations as they considered fit. But today the advertisement media make a virtual raid on human consciousness. Anything productive or beneficial creates in is a proneness towards it. similarly the great resourcefulness of agent of information is gradually making a small and more wedded on it.
Today, the modes of publicity or advertisement have put on a new garb. Infosys which is a new technical term of the software age is indeed a miracle of science. The modern information technology has virtually eliminated distance. therefore, it is no wonder that trade and commerce has bounced on it as a vital substance like the hungry tiger on a live meat.
We can recall the days when the TV was only installed at public places in our country. We saw receiver antenna shaped like inverted umbrellas. then the range was limited but now, thanks to the satellite and to the multiple cable facilities, almost every house of the middle income category, has access to this facilities. Disadvantage for publicity has given birth to a not very pleasant in the ultimate analysis.
Advertisements of cosmetics hook up glamour girls. Erotic and obscene postures do their turn as corruptor's of taste. None complaints as it is a permissive society. Films, in general, or anything but art and mostly vicious. Even if a good film pops up once in a blue moon, it is punctuated by such disgusting and loudly disturbing silence that a good guardian would better not to see it. on roads, platforms, saloons or shops this modern amenity of entertainment slowly but surely makes room for it cell in the human soul and yes, it is the souled that is becoming steeped in this culture.
As a new and popular immunity the TV has virtually replace the radio. Only a limited cross section of consumers who are value oriented are seen still fond of this device of old days. the new fangled set is at times refused admittance of its ambition to take forcibly the position of its old arrival. For instance, that telecast of mahalaya at the advent of Durga puja looks funny and preposterous before its representation over the radio and the letter has grandeur and sonority that is enough to throw into of obscurity the pretensions of the telecast to visually represent the episodes.
The children of any age bring home the taste and options and remain stuck to the TV sets and even a random survey could take out the decimal truth that are schools and colleges have not yet fully woken up to the great uses to which this amenity can be put. we teach Shakespeare's plays in colleges and even in schools but how many of them have displayed them on TV screen?
advertisements and necessary and a well conducted program can haul up a nation. but the good effects sheep in slowly while advertisements that is Plassey and heroine are wrapped to influence our children more easily. They would be copied despite warnings with tragic consequences.
Advertisements of readymade cooking media cooking systems are gradually wearing out a kitchen culture that has remained the pride of our country.A notion that whatever is flashed on the screen or elsewhere is creditable kills are judgement. In order to to sell his stuff the advertiser sometimes exaggerates. it creates are same panic about what might be fall a man if he does not use his product. This advertisement has to become more decent and value oriented. More money means less quality today
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thank you for giving your precious time in reading this article and I will also again come up with one more article. Please let me know your thoughts on this article in the comment section.
