Content marketing means using the content you produce as leverage for engaging your audience. By creating a variety of useful content like blog posts, podcasts, webinars, infographics, newsletters, and videos, just to name a few you build credibility and trust with potential customers. Start by determining what is actually valuable to your target audience, then tailor your content directly to them. Content marketing requires consistency and planning, but above all else, focus on keeping your content fresh and timely.
Search Engine Optimization, or SEO, consists of a variety of techniques designed to get your site placed higher in search engine results and it’s essential. If you don’t optimize for search engines, you probably won’t be found by the 94 % of people who only view the first page of Google search results. Good SEO starts with regularly generating keyword-rich content, creating a positive user experience on your site, and making sure your site’s internal links function correctly. Remember: 93 percent of online experiences begin with a search engine, so getting SEO smart will help you find more potential visitors.
To learn more about SEO techniques, check out this video. PPC is a paid advertising model that allows you to bid on keywords on top search engines. When you win that auction, your ads appear at the top of search engine results. To start utilizing PPC, you need a Google AdWords account. Research keywords related to your site, select them, and choose your bidding amount. From there, you build a search campaign that involves more details — including writing your copy and choosing where choosing where your ad will run. PPC advertising isn’t free, but it can lead to a healthy ROI. Still want more 411 on PPC? Guess what? We've got a video for that too. Email marketing is a promotion strategy that involves sending one email message to many people and is permission-based so customers have to opt-in.
Instead of trying to reach them on social media or through organic searches, you are given access directly to their inboxes. It’s especially useful for it’s real-time feedback Just keep these best practices in mind before you hit send: Get permission before adding new contacts to your mailing list. Make sure you proofread all your email copy for mistakes and errors. And double check that all links you're inlcuding work properly. To get started, sign up for an account with an email marketing service like Constant Contact. They'll help you get everything you need to get your email marketing campaign up and running To figure out which of these four marketing strategies are best for your business, analyze your options based on your goals, capabilities, and resources. There are tons of other great ways to promote your website But this will get you started. For more in-depth tips on how to drive traffic to your website, click here to visit the Bluehost blog.
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