Ad Tech & Marketing Tech… The Secret Sauce to Revolutionizing Charity on the Blockchain

Every day more than 30 billion ads are delivered across a variety of electronic media platforms. From popup ads in your web browser, to location specific alerts on your phone; more and more, advertisements are simply becoming an inherent part of our virtual experience. For many internet users these ads have become a nuisance and others have simply become so desensitized they’re effectively ad-blind.

In many marketing models there is a precedent in place for users exchanging attention for rewards, such as viewing a short commercial before watching a YouTube video, or filling out a survey for inclusion in a drawing. At Giga Giving, we intend to build a platform where users supply advertising preferences which are anonymously provided to advertisers on the Giga Giving platform. We’ve just launched our ICO to fund the platform development. By allowing users to anonymously indicate their preferences for content, we’re able to deliver targeted advertising content appropriate to the user. By better understanding the user’s preferences, we can deliver better results to advertisers and a better experience for the users.

Advertiser Coin Usage

By allowing advertisers to target advertising based on the anonymous preferences of users (via Giga Coins), we will be able to generate the revenue needed to power the Giga Giving platform for connecting donors to charitable causes. This strategy enables Giga Giving to connect donors to recipients without any platform fees deducted from their donation.

This approach avoids the model with a large charitable foundation taking substantial amounts of donations to provide operating expenses. All operating revenue comes from advertisers who are looking for a well qualified audience. In the Giga Giving model, we don’t ask donors to pay to cover our platforms upkeep. Advertisers pay to place their ads on the platform, and donations go to benefit the causes donors actually want them to.

Full Transparency

Giga Giving believes that both advertising and charitable donations can benefit from the revolutionary transparency that is provided by the Blockchain. Giga Giving envisions a platform where users can see where their money is going as well as have full transparency on advertisers so that there is accountability for content and results.

Since all ads are placed on the platform via Giga Coins, all transactions are recorded on the Blockchain and publicly visible. This holds Giga Giving and advertisers completely accountable and since the platform funding is publicly visible, users are completely assured that their donations are used as intended.

Better Results

Using ads to power the platform allows Giga Coins to provide utility and value. The Giga Giving platform uses the Blockchain for all transactions virtually eliminating ad fraud and transaction fees related to making donations, and uncertainty about where donations actually so. This is an answer to the trust problem that plagues many charities today.

At Giga Giving we believe in using technology to make the world better, and we look forward to revolutionizing Charity on the Chain together!

Participate in our ICO

Giga Giving ICO is live and available. Please join us on the mission to revolutionize charitable giving at tokensale.gigagiving.com

Learn more about Giga Giving and download our whitepaper.

Connect with Giga Giving and join the movement:

Check us out at GigaGiving.com

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