Hey, hope you're doing well. One of the questions I see people ask me is...
How do I get started with Facebook adverts?
And I figured I'll create a quick post along with a video for you and show how to think about Facebook advert set-up and management. So before I dive into the subject itself, it's important to address;
What you need to start creating Facebook adverts?
Your business goal. The outcome, reason, and why you're running the advert first hand. You could think about it as an objective as well.
An understanding of who you want to reach. Your target audience or buyer persona, in other words, think about how your perfect customers look like, how old is he, where does he like to shop etc.
A daily or lifetime budget for your advert. Choose how much you want to spend on ads and simply specify and set a time period during which you want your adverts to run.
Photos or videos to feature in your advert. Figure out whether you want to run an ad as a demonstration video, just designed image or go crazy and do a mix of those two altogether. You have options here. (watch video below for advanced tricks and tips)
If you want to learn how you can set-up your own ad in 6 easy steps, click the link and you'll be taken to a youtube video where I go over more advanced strategies to how one gets started with Facebook ads.