It could be said that Influencer Marketing and Tokenization are a match made in heaven. Traditionally, Influencer Marketing relied on individuals with a huge network of followers - brands would either reach out to these Influencers directly or via an Influencer Marketing platform -- each option would require a direct payment to be made to the Influencer after the campaign has been completed, generally via Invoice. This method, repeated hundreds of times per campaign, with hundreds of invoices needed to be settled - which is highly inefficient for both the Influencer and the brand or the influencer platform.
Tokenization will do-away with the aged payments-via-invoice method, and instead revolutionize the Influencer Marketing space, giving anyone the chance to earn tokens via sharing content to their networks. This will not only open up opportunities with a vast array of brands but also open up Influencer Marketing to micro and nano influencers (under 1000 followers) - giving anyone the chance to earn tokens through this advertising method.
At the forefront of the Influencer Marketing Token Revolution are Mavin, a Swiss-based platform, who are launching their platform to solve all the issues above. The Zurich-based startup will utilize blockchain technology to tokenize and revolutionize the way brands and agencies connect, incentivize and reward social media nano influencers for spreading content across their busy networks.
Through the aggregation and marketing power of micro and nano influencers into single campaign entities, Mavin outperforms the traditional target advertising market through significantly higher ROI and engagement rates. At the same time, it reduces handling costs and advertising spends through blockchain technology, smart contracts and microtransactions.
Mavin’s AI-powered quality verification framework allows micro and nano-targeting at a brand new level, whilst also offering transparent KPI measurement and disruptive return rates. All transactions are handled through Mavin’s MVN tokens, the platform’s internal currency that powers the payment, reward and verification system. The utilization of blockchain technology allows the micro-payments to be 10-times cheaper than traditional micro-payments, allowing instant payments to influencers and giving Mavin the upper-hand against competitors.
The Mavin platform builds a bridge between marketers, agencies, brands and influencers. Together, they combine to create a market size of several hundred million dollars. The decline of traditional television and the growth of social media have given rise to influencer marketing, now one of the fastest growing categories in advertising - which is projected to be a $5 billion to $10 billion market by 2020.
For more information on Mavin, visit: https://mavin.network