Nike’s award winning Time is Precious campaign takes aim at social & smartphone addiction.
The Nike Brief
Bingeing shows, following famous families, & liking coworkers’ vacation photos has not just caused us to live vicariously through others—it’s made us addicted to our screens. For Nike, that’s a problem. It’s the antithesis of Just Do It. As a result, Nike set out to shake things up by disrupting this unproductive behavior & the audiences who get caught up in it, encouraging them instead to get outside & get moving.
Time Is Precious campaign.
Agency: Wieden+Kennedy; Client: Nike Inc; Copywriter: Tim Arts
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