Digital Advertising Fraud
The process of Digital Advertising usually managed by professional companies. But with the time and the technology development, the competition among advertisers has become increased, then the market shift towards ordinarily happening frauded and unprofessional activities. With the increment of fraud, the reputation of the Digital Advertising Industry turned to a downward path.
There is no more transparency in media agencies. Even though consumers can select the audience for their adverts at first, the engaging audience is disclosed to the consumer. Consumers cannot know how their money spent on advertising, and what kinds of algorithms used for the process. During latest years, Over 40% of average investments in advertising is lost. Most of the advertisers always ended up with unreached targets and wasting half of their investment. As earlier said, Many frauds are happening due to the inclusion of bot activity, spreading adverts throughout wrong audiences, faking the numbers of performances etc.
Increasing Cost
In 2017, the total worth of the digital advertising market reached $260 billion and expected to have a value of $335 billion in 2020. Analysis of media experts indicates that 30% of the total investment has become wasted due to fraudulent activities. On the other hand, the inclusion of multiple third parties in the current market procedure, consumers remain charged with high fees. Higher centralization of the current advertising industry is another reason for the cost. Few giants have conquered the whole market. So there is a massive possibility for them to influence the market prices easily.
Media Protocol Kicks In
Media Protocol is the new era of Digital Advertising Industry. Media Protocol introducing a new kind of content-based advertising where the association between distributors, creators, promoters, and consumers have become enlightened. This relationship invented by Media Protocol has a long journey ahead to reach a peaceful, fraudless, and professional destination. Media Protocol will shatter the current monopoly of digital advertising and make a decentralized infrastructure where each party included in advertising will become equally benefited according to their desire.
The contents consumers are the most important party included in this industry. With the prevailing ecosystems, they get nothing but the information on the contents. Empowering the consumer can create them to become actively participated throughout the advertising process. Media Protocol has invented a method to reward consumers for referring, linking, commenting, sharing contents. This is an obvious method to increase the engagement amount of consumers to the contents of the platform. They will definitely agree to engage with an environment where they will be paid to their existence.
Media Protocol uses a cutting-edge technology named as blockchain to cover up the inability of existing technologies. Blockchain technology has a two-way interaction method between content promoters and consumers using a technology called smart contracts. All the payments of the platform will be done through crypto token named as MEDIA token. Media Protocol has included an exchange, therefore MEDIA token owners can convert them to FIAT or Etherium on their wish.
Content creators can directly pay consumers for interacting with their content without any trusted third party resulting an exclusion of costs accounted for third form the fees. Therefore the fees in the Media Protocol will be the lowest. Other than this, Blockchain technology can record each and every transaction on a ledger, which cannot be altered or changed. Because of that fact, Media Protocol is a death sentence for fraudsters. The number of references, shares, likes also printed on this ledger so advertisers can have the best way of knowing their advertising performance. Blockchain technology and Media Protocol together has made an ecosystem where it is impossible to do bot activity, faking audiences, faking numbers of performances and other fraudulent activitires. The golden era of Digital Advertising has begun and this is also an accelerated startup created towards a decentralized world without frauds.
Running Application
CryptoCatnip is the first mobile application which uses Media Protocol to build up their ecosystem. CryptoCatnip is included with higher safety through a technique where self-generating privet keys are possible. CryptoCatnip has the next level of the user-friendly interface while compared to existing DApps related with blockchain. Media Protocol provides ready-made e iOS and Android SDKs to publishers, where they can embed them to DApps. They can be benefited with the facilities of Media Protocol.
Conclusion
No doubt, Media Protocol will create the biggest downward drag happened to digital advertising frauds. Actually, their applications are up and running, so the above sentence must be changed to "Media Protocol has created". This is the revolution ever dreamed of each and everyone in the digital advertising world. Finally, the dream is becoming true with help of cutting-edge technology - Blockchain. Soon, Media Protocol will shatter the monopoly of advertising and distribute the benefits of decentralization across the globe.
ICO & Essential Links
Media Protocol has an ongoing taken sale, where anyone can buy MEDIA token to a cheaper price. Doesn't matter, If you are a consumer. advertiser or an investor you can contribute this change and earn a treasury in near future.
LINKS
Website: http://www.mediaprotocol.org
Whitepaper: https://www.mediaprotocol.org/papers/whitepaper.pdf
Business paper: https://www.mediaprotocol.org/papers/businesspaper.pdf
Medium blog: https://medium.com/@mediaprotocolsm
Reddit: https://www.reddit.com/r/MediaProtocol/
Bitcointalk: https://bitcointalk.org/index.php?topic=3396313.new#new
Twitter: https://twitter.com/MEDIA_Protocol
Facebook: https://fb.me/MEDIAprotocol
LinkedIn: https://www.linkedin.com/company/media-protocol/
YouTube: https://www.youtube.com/channel/UCMqo01fh4wST0XYck_zPHeA
GitHub: https://github.com/MediaProtocol/MediaProtocol
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