This “Fast-Start” Action Plan is all about taking advantage of “Free Advertising”
that you already have available, but aren’t using.
In future Action Plans, I’ll show you how to get your company, products, services,
offers, and websites featured in magazines, newspapers, newsletters, on radio and
TV, even in books and directories. By the time our 12 months are up, you’ll have
more marketing and promotion than you know what to do with, all pulling in
prospects and customers at little or no cost to you.
However, before I show you how to claim thousands of dollars worth of valuable
free advertising that’s available “out there”, it’s important to maximize the free
marketing opportunities you already have available inside your own business.
If you take the information and concepts I give you here to heart – and really put
them into action for yourself, you’ll see increased traffic and sales in 30 days or
less.
Okay. So are you ready to get going? Good!
Let’s jump in with…
Strategy #1:
How to Get Your Best Offers Into the Hands of Your Most
Valuable Prospects – Absolutely FREE!
If you’re physically mailing a product to your customers, you’re losing out on a lot
of additional sales if you’re not including inserts and sales letters – promoting
additional products – inside each package you ship .
You or your customers are already paying for shipping. So if you drop in an insert
or sales letter for another product, that new offer rides along for free . When your
customers receive their order (and they like what they received), they’re more
likely to want to order from you again right then – than at almost any other time.
Your product arrived. They’re happy. It looks like it was everything you promised
and more. It’s the perfect time to offer them “the next item”.
If your products are digitally delivered, you can use this same marketing method
by including a PDF copy of the sales letter for your next product – with the product
they just bought and downloaded.
If it’s an ebook, simply add the sales letter for your next item at the end of your
ebook. If it’s software, include it as an extra download or at the end of your
instruction manual. If it’s an audio or video product, consider including transcripts
of the audio or video – with a PDF sales letter for your next product included.
Your best prospects are happy customers who purchased something from you
within the last 30 days. Therefore, your best prospect would be a customer who
just received your product, is happy with their purchase, and is now willing (and in
some cases, wanting) to do more business with you.
Give them the opportunity to do more business with you, by making sure a new
offer rides along with the product they just purchased.
If you don’t have any additional products to sell your customer yet, include a sales
letter or insert for an affiliate product. Or joint venture with a company who has a
product that would be considered the “next logical purchase” – and include their
sales letter with each outgoing order, in exchange for 50% to 60% of the profits
per sale. (You make the sale, keep 50% to 60%, they fulfill the order)
This one method – including another offer with your products – will generate
additional sales for you, with no additional mailing costs. (And, if you want the
customer to pay for the printing of your sales materials, too – add 50¢ or a buck to
your shipping & handling fee to pay for the printing, too).
A Few Hints to Make This Work:
1) Make Sure the Ride-Along Offer Compliments What They Just Bought
If they just bought an eBook on “How to Get a Date”, the next logical product
would be an eBook titled “101 Romantic Dates” or “101 Dating Tips”. The product
you’re offering them must be the next LOGICAL thing they would want to
purchase. It should be something that compliments the item they just bought.
2) Include a Cover Letter or Special Message With The Offer
You’ll convert more sales if you include a special note that thanks the customer for
their initial purchase – and then lets them know that you think this next product
would be perfect for them “because (fill in the blank)”.
You want your customers to see you as someone who is trying to serve them
(which you are). And you can do this by creating and delivering products to them
that solve their problems and fill their wants. A simple letter, attached to an offer,
to let them know you think this next product will help them with an additional
challenge they may be having… or give them a result they want… will help you
convert many more sales, than just including the sales letter by itself.*
[*However, if you don’t have time to include a cover letter with the ride-along
offer, a sales letter – by itself – will make you more sales if it compliments what
they purchased and offers something they want. Using a sales letter as a free ridealong
with a product will make you more money, than waiting weeks or months to
write a 1-page cover letter to accompany the offer. The key here is to implement
this idea fast – and just get it done!]
3) Give Them an Added Incentive to Buy
This “free ride-along” offer is going to your best customers. Those people who just
ordered within the last few days. Another way to convert more of these buyers
into multiple buyers is to give them an incentive to buy “the next item”.
Include a special “Thank You Gift Certificate” for a specific dollar amount off of
this next product. Offer them a special bonus that isn’t normally offered to other
clients who buy this product. Give customers something “special” – and make sure
they know that you’re giving them this special deal, gift, or bonus – BECAUSE they
just purchased from you.
4) Don’t Overwhelm Your Customers
Don’t stuff multiple offers into your outgoing product packages . The more offers
you include, the less likely you are to make additional sales. Just send your very
best “next” offer to your buyers. If you send too many inserts, flyers, and sales
letters, you’re more likely to confuse and overwhelm your customer, which rarely
leads to another sale.
Strategy #2:
The 10-Second Fix: How to Use an Old-School Marketing
Method to Really Become a Full-Time Promoter of Your
Products!
How many emails do you send out daily? A few. Dozens. Hundreds? How many
will you send out this week? This month? This year? In the next 5 years? If you’re a
business owner, you will probably send out thousands of emails in the next few
years… to clients, customers, prospects, vendors, joint venture partners, and
suppliers. Thousands of messages.
And thousands of opportunities to promote your website, products, offers, or
company.
In the early days of email, almost every online marketer included what is known as
a “Signature File*” at the end of their email – with a sentence or two, promoting
their product, website, or company – along with a website address.
(*Also known as a “sig file”)
However, over the last few years, business owners have stopped using this free
advertising space at the bottom of each email.
This is free advertising space.
It rides along at no cost with each email.
And even if it’s ignored by 98% of the people who see your emails, the 2% who do
see it – and respond – can generate additional leads, sales, and profits for your
business.
The best thing about “Signature Files” is that you program them one time – and
your email software will automatically add that signature file (your free ad) to the
end of each email.
Even if you’re using a free Gmail account, you can click “Settings” inside your
account and program a signature file to appear at the end of each outgoing email.
It’s Free. It takes 10 minutes to put into action.
And it has the potential to generate additional business for you.
A Few Hints to Make This Work:
1) Separate Your Signature File from Your Email.
Separate the “Signature File” from the rest of your email by including a line ABOVE
your “Sig File”. Here are some ideas for separation lines :
=======================================
+++++++++++++++++++++++++++++++++++++++
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
2) Make an Offer in Your Signature File
Giving your company name and website address in your “sig file” is better than
leaving it blank, but it doesn’t motivate someone who sees it to take action.
To motivate action, you need to make an offer in your “sig file”. Offer a free
report, audio CD, DVD, coaching session, or downloadable file. Offer something of
value… something that will attract the type of prospect you’re looking for… and
make sure that you include a website address where they can quickly and easily
respond to your special offer.
Strategy #3:
A No-Brainer Strategy for Creating Instant Income Streams –
Using Tons of FREE Advertising Space You Have Right Now!
Right now, I’d like you to take stock of all of the available “advertising space”
you control. Get a piece of paper – and write down any websites, blogs, forums,
information products, newsletters, and ezines that are a part of your business.
Now ask yourself:
“How can I squeeze more marketing out of the ‘media’ that I already control?”
Next, spend time every day maximizing your marketing – by adding more ads and
offers to your available ‘media’.
If you need a jumpstart, here are a few ideas to help you get going:
1) Thank You” Pages: Once a customer has ordered and they’re re-directed to a
“Thank You” page, you want to make sure you give them another link to click. Why
not make it a link to another one of your products, a special offer, or an affiliate
product?
2) Blogs: If you’ve got a popular blog, you must be advertising your products, as
well as affiliate products in the margins. Today’s most popular blogs are filled with
banners, buttons, and text links of all shapes and sizes. You won’t scare anyone
away by promoting your products, offers, or affiliate links on your blog. (If you’re a
blogging purist, just start with one and see what happens. Then add more as you
feel comfortable doing so.)
3) Information Products: Info Products are a great place to advertise your other
products or affiliate offers. If it makes sense to mention another product you sell
inside a report, ebook, or course – there’s nothing wrong with this type of cross
promotion. Drop it mentions of your other products or services where applicable.
Affiliate links also work incredibly well in information products.
I often recommend other training products or services that I don’t sell myself.
Instead of simply “giving away” the referral to another company, I’ll sign up for
their affiliate program, buy a domain name, and have it forward people to my
affiliate link. Then I’ll drop my new domain into my information products where it
applies.
For example, I often recommend that people get a merchant account from a
company that understands information and Internet marketing. The company I
recommend – www.zCreditCards.com - approves almost 98% of everyone who
applies – with no sign- up fees.
As you can see, I’m giving the reader of my information product a valuable
resource.
At the same time, if they click through that link and get a merchant account, I
receive a commission .
If you’re not dropping mentions of your products or affiliate products throughout
your information products, you’re losing out on easy sales.
The key is to make sure that the products you recommend in your info products
apply to the overall topic or theme.
4) Post Scripts of Emails & Ezines: If you’re not using a P.S. in your marketing
emails and ezines to promote your other products, offers, and websites, you’re
losing out on free “ride-along” promotion that could generate additional business.
Of course, if your email has one purpose – to promote or sell one product – then
you want to make sure that your email only focuses the reader’s attention on that
one product.
But if you’re sending out regular training emails or ezines filled with articles and
tips, then make sure to include at least one P.S. in your email to promote your
other offers. In fact, some marketers use multiple post scripts, like this:
P.S. Ooops… I almost forgot! I just wrote a new report titled “Top 10 Mistakes
Make About ”. I’ll be giving this report away free for the next 48 hours –
so if you want to grab a copy before this offer is gone, make sure to visit (website
address) right now.
P.P.S. Oh yeah… and make sure you’re checking out (and commenting on) my blog
on a regular basis. I’ve got a really cool new tool I’ll let you know about on
Tuesday. So make sure you bookmark my blog and check it at least weekly. You
can find my blog at (website address)
P.P.P.S. By the way, it’s the last 12 hours for my special “Birthday Sale” where
everything is 75% off. If you haven’t checked out the sale, make sure you rush over
to (website address) today to check out the deals. They’re crazy!
It’s free promotion that doesn’t cost you a dime.
5) Print Newsletters: If you publish a print newsletter, you have a wealth of
opportunities to promote other products and offers.
First, one ride-along offer should automatically be included with every issue of the
newsletter you mail. If you’re doing a good job of delivering great content to your
readers – and they love your products they’ll actually want you to let them know
about your new products.
Second, when you’re writing for your print newsletter, look for opportunities to
drop in mentions of your products or affiliate products and make sure to include a
website address for each. These simple mentions are brief and free, but if they’re
relevant to what your client wants to know about, they are more likely to
investigate the offer and buy. Again, this is additional income in your pocket.
Finally, if you invite other authors to include articles in your newsletter, find
authors who sell products and services that your readers would be interested in.
At the end of the author’s article, include a brief bio – along with your affiliate link
for their product . If readers enjoy the article and the product mentioned at the
end of it is relevant, your readers are likely to visit the website address included
and buy. That’s additional income for you.
6) Forums: If you run an online forum, you probably already understand the huge
amount of free advertising space you have available to you. However, doublecheck
to make sure you’re maximizing all of your forum marketing.
If you own a forum, you can advertise your products and offers at the top of the
forum, at the bottom of the forum, on the registration pages, on the login page,
between posts under every topic, disclaimer pages, and on and on. Look at all of
the pages on your site and ask yourself, “Do I feel comfortable marketing my
product, service, or offer on this page?” If so, get a banner, text link, or something
on that page.
7) Non-Selling Pages on Your Website: If you have a main website – where you
have multiple pages featuring resources, a bio of yourself and info about your
company, articles, and other information – make sure you’re promoting your
other products and services all throughout your site.
No, it doesn’t have to look like a “banner farm” – with one flashing banner after
another. But any page on your website NOT promoting something you’re selling, is
wasted space. After all, that “About Us” page that your visitor is checking out may
be the last page they visit on your site – before clicking out and moving on. Give
them a special offer… something of interest to them to click on and respond to…
instead of dry information about yourself and your company.
You can do this by including special banners on different pages of your website.
You can create different opt-in offers on different pages of your site. Just make
sure that whatever you do, you use the advertising space you already have on
your website for maximum effect.
8) Your 404 Page: Your 404 page. It’s the page that appears when a visitor types
in the wrong sub-page on your domain. Or worse yet, it’s a page that no longer
exists on your website, but somehow a visitor found it through an old “dead” link
on your site. The worst thing that can happen is for them to get the “Sorry. This
Page Is No Longer Available” message.
Instead, your 404 Page is a great place to ADVERTISE!
Design a 404 Page that gives the “Sorry. This Page is No Longer Available”
message, but then deliver opportunities for them to click and find your current
offers and opportunities.
You might say: “I’m Sorry. This Page is No Longer Available. But Maybe I Can Help
You Find What You’re Looking For. Here Are the Top 10 Pages People Visit on Our
Site!”
Of course, those “top 10 pages” direct people to your opt-in offer… a special sale…
a product or service… or something that gets them to respond or buy.
Check with your hosting company to see how you can design and upload a NEW
404 Page to your server – so you can start taking advantage of this FREE
advertising space.
9) Welcome Emails: When someone opts into your ezine, it’s always a good idea
to send them a quick “Welcome Email”. However, in most cases, that’s all it is. “Hi.
Thanks for Joining. Watch your email for a future edition. See ya’ Soon!”
A “Welcome Email” is the perfect time to advertise. They’ve been to your site.
They’ve opted in. They want to know what else you have. Now is the perfect time
to give them something.
Offer them a low-cost PDF report. Top 10 Mistakes… The 7 Best Ways To… 8
Amazing Secrets About… Something they can invest in immediately. Maybe just
$7. Maybe $17. But an offer to turn them from “prospect” into “buyer”.
Or, simply give them a special “New Subscriber Discount” on a product you’re
currently selling on your site.
“Welcome to My Ezine. Because you’re a new subscriber, you’re eligible for a “50%
New Subscriber Discount” off of our best-selling product. This special discount link
is ONLY available to new subscribers
– and this offer expires in 48 hours from now. To check out this offer, go to
(website address).”
10) Receipt Emails: The best time to sell someone a product or service is when
they’re ALREADY in a buying mood. The credit card is out. They’ve just made a
purchase. They’re more likely to respond to another offer right then.
Add a special one-time offer as a P.S. to your receipt email. Or point the buyer to
another one of your websites, an affiliate website, a landing page, or something. If
you’re not including some marketing message inside your receipt emails, you’re
missing out on valuable ad space.
11) Download Pages: If you sell digital products that customers download
immediately after buying, you must include a link to “the next offer” on your
download page. Make sure that all of the information they need to know to
download and use the product is clear – and highlighted. But further down the
page, include a link to another one of your products or to an affiliate product.
I used this method recently with a survey. I was doing some research for a new
product – so I asked my clients to answer some survey questions online. Once they
finished the survey, they were taken to a page where they could download a
bonus report as a “free gift” for their time.
At the bottom of the page, I included a small blurb about an ebook that I’d found
on Clickbank on personal development. Then I included my affiliate link.
Advertising that Clickbank ebook on my download page cost me $0. But just by
adding it, it created bonus commissions from Clickbank that I wouldn’t have had if
I would have left it off. I’d say 98% of the people who visited the download page
ignored the ad, but it paid me $44 per sale, so the 2% that did buy made me some
nice extra cash for just a few minutes of effort. And over time, it all adds up!
12) Free Reports: If you’re offering a free report, you’re probably already using it
as a lead generator for a specific product. However, if you’re just using it as a free
gift, make sure to add a link to a landing page, an offer, or your website. People
like to get and read free reports online. They should always be used to forward a
sale, by pointing people back to you, your website, and your offers.
13) Contact Us Page Confirmation: If you have a contact form on your website
instead of an email address (to keep control of how people contact you), you’ll
want to give this a try. Often, once someone uses your contact form, they’ll be
taken to a confirmation page that says, “Your Response Was Received. We’ll Be In
Contact With You Shortly”. As you probably understand by now, that confirmation
page is a great place for… ADVERTISING! Make them a special offer… a free offer…
a discount offer. Point them back to something you’re offering. Don’t give them
the opportunity to just leave your site and move onto someone else’s site.
Strategy #4:
The Million-Dollar Resource Guide! How One Simple Report
Can Give You Promotion For Your Company, Your Products,
and Even Your Affiliate Links… For Years to Come – At No
Cost To You.
If you’re doing business online, you should have a “Resource Guide” available to
your clients. Now, you can decide whether or not it makes sense to make it widely
available on your current website – or keep it “hidden” and only available to those
you tell about it.
Often, marketers want to focus 100% of their visitor’s attention on their own
products and offers. So it may be a hidden page that’s not directly linked to your
main website.
However, there may come a time when a client contacts you, requesting a
resource, vendor, supplier, that you recommend. This is a perfect opportunity for
you to generate additional income, while helping your clients at the same time.
The easiest way to handle this is to create a simple categorized “Resource
Directory” on your website. Some marketers who want to maximize this concept
create a special website just for their recommended contacts – and park it at a
domain like (Name)Recommends.com. (Example, JoeRecommends.com)
Another option is create a report with all of your recommended resources – and
require that visitors opt-in to access it. Now your free “Resource Guide” becomes a
list building tool.
There are 2 ways to monetize your Resource Guide.
First, you can become an affiliate of the companies you list in your guide and
include your affiliate link when you promote them. If it’s an item (service or
software) that most of your customers will be interested in, you may want to even
consider getting a Private Label version that pays your higher commissions.
Private labeling costs more, but often gives you a higher return. If it’s something
that a majority of your customers will be interested in (hosting, shopping cart,
autoresponder, etc.) you may want to find a company that’s willing to create a
private label version for you – or cut you in for larger profits.
Then, fill your guide with companies you recommend, with your affiliate link.
A Note About Including Affiliate Links
If you’re promoting another company’s products long-term, through an affiliate
link, my advice is to buy a new domain name and then re-direct it to your
affiliate link. Sometimes, people have negative feelings about buying through
affiliate links (Some may believe you’re recommending it because you’re getting a
referral, NOT because it’s a good product or service). To alleviate this slightly, you
can buy a new domain name for $8 to $10 and set up forwarding in your domain
account to re-direct visitors to your affiliate link for that product.
A second way to profit from a resource guide is to sell advertising space in it to
other companies. If a company you’d like to recommend doesn’t offer an affiliate
program, contact them and let them know you’re creating a site or report with
recommended resources – and you’d like to include their contact information for a
fee. You’ll need to let them know who will be accessing this report (the
demographics of your customers) and how you’ll be featuring their company.
You can sell ad space for a limited amount of time (12 months) or sell a permanent
listing for more money. Or you can barter with companies – and offer them
advertising space in your resource guide for discounts or free products/services.
Strategy #5:
How to Get Your Face, Name, and Website on the Most
VALUABLE Internet Sites – And Gets Lots and Lots of “Buyer
Traffic”
If you find a product or service that is complimentary to what you’re selling, buy it,
review it, and write a quick testimonial about it. Then contact the company you
bought it from and send them your testimonial with permission to print it.
Make sure you include:
• Your Complete Name
• A JPG Photo of Yourself
• Your Website Address
If the company includes your testimonial on their website, you’re now getting
FREE ADVERTISING on someone else’s sales page. This is a sales page that
another company is paying to generate leads to. And, in most cases, these people
are potential buyers who are looking to buy something that will solve a problem or
give them a result they want. If you’ve chosen a complimentary product to write a
testimonial for – and your testimonial is featured on their sales page – it’s likely
that some people will see your website address and go to your site to check out
YOUR products.
This is a great way to advertising your website address (plus your name and photo)
in front of your best potential prospects.
A Few Hints to Make This Work:
1) If the company doesn’t have testimonials on their website, it’s possible that
they won’t include yours. That doesn’t mean that you shouldn’t send your
testimonial. It merely means that they you may be less likely to get your
testimonial (and website address) on their site. Look for websites that already
have testimonials from customers, with names, photos, and website address.
2) Only give testimonials for products you truly believe in. If you write
testimonials for every product, regardless of its quality, just for the free
advertising, it’ll come back to bite you. Make sure you’re only giving testimonials
for the highest quality products and services.
3) Understand that your website address probably won’t be “live” in your
testimonial. The company is including your website address – but they probably
won’t link it directly to your site. That’s done to keep visitors from leaving a sales
page with a simple click. However, visitors will still see your website address and
can easily type it into the browser’s address bar or copy & paste it there. And
remember, even if you only get a little traffic from each testimonial each month,
that’s traffic that costs you nothing.
4) Become an Expert in Writing Good Testimonials. If you want your testimonial
listed higher on the sales page, make sure you write a good testimonial. The best
testimonials explain how quickly and easily a product or service delivered positive
results. You’ll also want to give very specific results in your testimonial. Bland,
general testimonials get placed lower on sales pages. Specific, exciting
testimonials get higher placement.
Bland & Non-Specific: “Your product is really good. I’m glad I bought it. I think that
if other people would buy it, they’d really enjoy it, too.”
Specific and Exciting : “I bought your product a few days ago – and I’m already
seeing results! I was shocked when I opened my email today and I had $2,398 in
sales – and 483 new people on my mailing list! Wow! It really works as promised! I
can’t tell you how much stuff I’ve bought over the last year that was pure garbage.
I’m finally glad I found your product, because it’s working BETTER than you
promised! You’ve got a customer for life!”
Think they’ll use testimonial #1 or #2?
Strategy #6:
The $100,000 a Year Solution: How to Add Six-Figures a Year
(or More) to Your Sales… With FREE ADVERTISING You Can
Create From Thin Air!
If you’re not using this marketing method, you’re losing out on a lot of money.
The concept is called “Upselling” or “Bumping”.
If you’ve purchased something from an infomercial, you’ve been through the
upsell process. You call to buy a product for “only $19.95”, but once they have
your name and credit card information, they start offering you more “options”.
Faster shipping. A discounted audio training program. A membership to a website.
Discount magazine subscriptions. A discount buying club. And on and on.
Before you know it, your $19.95 purchase turned into $89 worth of stuff. This is
the power of “upselling”. You “bump” the customer UP from what they originally
came to buy, by giving them the option to add additional items to their order.
If you’ll implement this into your current ordering process, you truly have the
potential to generate a significant extra income – with no additional marketing
costs. In fact, depending on your numbers, this one concept – adding upsell items
to all of your product sales processes – could add $100,000 or more to your
company’s bottom line.
There are THREE ways you can do this on your own website.
1) Pre-Order Form Upsell
This type of upsell is done AFTER the customer has clicked on an order link, but
before they’re taken to the order form. It’s basically done by adding a new page to
your website, between the sales page and the order form. On this special “Upsell
Page”, you give the prospect the opportunity to buy the product offered on your
original sales page. OR, if they prefer to “Upgrade”, they can get a Deluxe
(Advanced) version of the product for a little more.
Often, the upsell is smaller, so the “bump” doesn’t appear like much.
For example, if the original product is $50, the add-on might only be $15 to $20
bucks more. So Option A is $50 and Option B is $65 to $70. If someone has already
mentally “agreed” to buy the product at $50, they might be willing to take a small
step to get the BETTER (more expensive) package – and take the upsell. Even if
only a small percentage of the people who click to order take this upsell, that’s
extra money in your pocket.
2) Order-Form Upsell
This upsell is actually done ON the order form itself . They’ve clicked the order link
on your sales letter and they’re now on your order form, filling out their contact
information and credit card details. Somewhere on the page (usually right under
their order information) is a description of 1 or more upsell offers that they can
add to their order immediately. To add these orders, it must be simple. A simple
click in a check-box to signify that they want to add it to their order. Then, when
they click the “Order” button, it charges them based on what options they chose.
Again, just a few people taking the upsell offer(s) – and you’re banking more
profits with no extra marketing costs.
3) After-The-Sale Upsells
This is the closest thing to what telemarketers do . A customer clicked on the order
link on your sales page, they filled out their contact and ordering information, and
they’ve clicked the “Order” button.
Normally, they’d be taken to a “Thank You”… “Order Confirmation”… or “Success”
page. However, for this method, you’re going to be offering them additional upsell
items – after their order has been “completed”.
Upon clicking the “Order” button, they’re taken to your first upsell page. It may be
a sales letter. Or it may be a video of you explaining a special offer in 3 to 5
minutes. They can either click a button below that says “Yes, Please Add This to
My Order” or “No. I Don’t Want This Offer Right Now”.
When they make their choice, they’re taken to ANOTHER upsell page. Again, a
sales letter or video making a special offer, with 2 options: A button that allows
them to take the upsell – or one that allows them to bypass the offer.
I wouldn’t overwhelm them with options. 3 to 4 upsells using this method would
be the maximum I would start with. Of course, you can always test more over
time.
Upsells WILL change the overall profits of your marketing. And any additional
sales you make will change your overall numbers. You’ll find you can do more paid
advertising, when you increase the amount each customer buys from you. This
gives you the ability to run advertising circles around your competition.
And remember : This isn’t NEW traffic. This isn’t MORE traffic. All you’re doing is
offering the buyer you already have MORE things to buy from you. And by doing
that one thing, you’re making more money.
This is some of the best “free advertising” you can get. Because a product that you
might sell to your customer in 4 to 6 weeks, with significant additional marketing
costs, can be sold via this upsell method instantly (during their initial purchase)
and save you time, effort, and money promoting this to them later on. Plus,
they’re more likely to buy NOW – than a few weeks when their interest has
waned.
If you implement nothing else in this first “Action Plan”, please work to
implement this upsell concept. It will generate additional income for you that
you’re not realizing right now.
Closing
Whew!
That should give you more than enough no-cost marketing ideas to get you started
this month. If you put the ideas from this first “Action Plan” into use, you’ll create
a lot more traffic… build a larger customer list… make more sales… and pocket
more profits – than BEFORE you joined the “Free Advertising Academy”.
And this is JUST the tip of the iceberg!
I’ve got some killer free advertising concepts that will have an even bigger
impact on your sales, profits, traffic, and mailing list.
By the way, one thing you’ll notice is that I try to keep each “Action Plan” to about
10 to 20 pages. No fluff. No filler. Just the best information – so you can
implement it fast and get the results you want. After all, that’s why we’re here.
Not to spend our days and nights reading, but to GET RESULTS!
There’s a lot more to come, so watch your in-box in 30 days – and I’ll have
another “Action Plan” zooming your way soon.
enjoy
