Advertising campaigns have changed and evolved dramatically in the last century, first on print, then radio and finally on TV. With the rise of the internet and social media, advertising on these mediums gained steady traction. On one hand, technology simplifies marketing for companies, but on the other, it makes this space even more competitive and crowded as more companies have access to consumers than ever before, due to the low barriers to entry. Service-oriented campaigns are a way for companies to build brand loyalty and create long-lasting relationships with consumers. Find out how!