Tourism in Albania has been a key element to the economic activity in the country, and is one of the country's most significant sectors. The bulk of international tourists going to Albania are mostly from Europe as well as from Asia and the United States. It is characterized by the rich archaeological heritage from Illyrian, Greek, Roman and Ottoman times, unspoiled beaches, mountainous topography, delicious traditional Albanian cuisine, Cold War era artifacts, unique traditions and hospitality, low prices, and the wild and peculiar atmosphere of the countryside.