Only 100M tokens ever issued....
TRST coins used in ROSCA platform...
global ROSCA market is huge... something like $500B annually (don't quote me)...
WeTrust fees much less than industry standard...
Positive PR and word-of-mouth networking loops in an unbanked demographic without sophisticated investment experience and frequently subject to unstable domestic currencies...
Groupthink investing by communities...

What would happen to the TRST coin price if $1B (a small share of the global market) were trying to chase an available float of, say, 10 million coins (the rest of the float was tied up in other ROSCAS and held by long-term investors)?

If this thing flies, it will REALLY fly.