Is the Digital World Ready For A Decentralised Search Engine?

BitClave envisions a world where smart contracts replace the need for middlemen, changing the way communities use the Internet. Our main goal is to build a new standard for relationships between businesses and customers based on smart contracts.

When it comes to online advertising, businesses are forced to pay exorbitant amounts of money to 'middlemen' in order to reach a captive audience for their promotions. The promotions, however, often get placed among many other ads clogging up the space on crowded banners, or simply end up in someone's spam box. Businesses also have little to no guarantee that the traffic they generate on their promotions is genuine. In fact, nearly 50% of all advertising traffic is generated by bots, essentially defeating the entire purpose of advertising.

The Problem With Current Search Engines

The existing marketing ecosystem is largely controlled by only a few big players.

When it comes to online advertising, businesses are forced to pay exorbitant amounts of money to “middlemen” in order to reach a captive audience for their promotions. The promotions, however, often get placed among many other ads clogging up the space on crowded banners, or simply end up in someone’s spam box. Businesses also have little to no guarantee that the traffic they generate on their promotions is genuine. In fact, nearly 50% of all advertising traffic is generated by bots, essentially defeating the entire purpose of advertising.

Offline advertising is a similar story. More often than not, offline advertisers promote content with a “hit or miss” mass mailer mentality. Hoards of messages are slammed into users' faces with little or no targeting, resulting in a dubious correlation between offline ad dollars and return on investment. This, along with other factors, contributes to extremely low conversion rates. Promotions are largely delivered to those who simply do not care for the product or whose attention is likely focused on something else.

These ineffective measures, both offline and online, negatively impact the whole service value chain. The more companies are forced to pay to “middlemen”, such as Google and Facebook, the more money consumers have to pay for the products. Businesses end up losing money, and consumers end up paying more for less value, creating a lose-lose situation.

How BitClave Is The Decentralised Search Engine Solution

A decentralized ecosystem directly connecting consumers and businesses.

In order to counteract the problems described above, BitClave proposes a system in which the intermediaries are eliminated. Instead of paying any “middlemen”, companies automatically make personalized offers directly to consumers who have opted in for the service, as illustrated above.

In this ecosystem, consumers have control over their own data and can opt into advertising and analytics services by retailers through the use of smart contracts. This not only ensures that companies are making their offers to an audience that is more inclined to view and interact with the product, but also allows consumers to earn money for viewing these promotions.

This system also ensures increased user privacy. ”Free” services, such as Google and Facebook, often sell user data to brokers. With the BitClave Ecosystem in place, however, this is no longer a concern as companies sell their promotions to consumers firsthand.

Is BitClave The Digital Marketing Solution?

Companies that advertise on regular search engines like Google have to pay a lot of money per click for the keyword that is related to their product or service. It essentially runs like an auction. The Company who is willing to pay the most is ranked 1st, the 2nd highest paying company is ranked 2nd and so on.

We go on about our daily lives with our location settings on, making our purchases and basically telling Google about where we visit, what we like to purchase and at what time we like to purchase it. We are giving away our data for free.

Data is gold dust for a company. Data allows them to target their ads to the ideal customers who are most likely to buy their product. Why waste money throwing your advertisements out to anyone when you can show the people who are most likely to purchase? Data also allows a company to scrutinise their selling processes and make adjustments accordingly to make the sales process as smooth and efficient as possible.

BitClave uses this data in a different way. When an advertiser is looking for it’s target customer and you happen to be that customer an activity ledger between you and the Advertiser is initiated when you click their advertisement. Bitclave puts you in control of your own data.
When you make a purchase, you are rewarded in CAT, BitClave’s native Cryptocurrency. You can save your CAT or withdraw it at any time and trade it for the currency of your choice. The beauty is that your savings can obviously grow in value as the company grows in popularity and the value of Cat increases over time.

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