From the creator of Javascript, not only a new web Browser, but a new model for advertising online, the BAT Token.
Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers and users. It all happens on the Ethereum blockchain.
The token can be used to obtain a variety of advertising and attention-based services on the Brave platform. The utility of the token is based on user attention, which simply means a person’s focused mental engagement.
Read the White Paper. Start using BRAVE now!
In the good old days, publishers created content and ads paid the way. But Internet ads are quickly becoming yesterday’s news. Ad blocking has grown significantly over the last few years. Now over 500 million people use software to stop ads on their mobile and desktop devices.
Without some change, smaller publishers could disappear and larger publishers' staff will continue shrinking.
Enter Brave Payments.
"We are targeting sale proceeds of as much as $24 million and a cap of 1.5 billion tokens. We do not plan to have a follow-on sale."
When does the token sale happen?
"The Basic Attention Token sale will begin on Wednesday, May 31, 2017, at approximately 8 am PDT / 3 pm GMT / 11 pm CT-China. The sale will last up to 30 days or until the cap of the equivalent in $24 million in ETH (fixed at contract push) is sold. At that time of the sale, we will deploy the contract to the Ethereum network. The contract address will be revealed approxmately 2 days before the commencement of the sale. The exact time of the token sale is subject to a block number. That number will be announced as soon as we deploy it to the Ethereum mainnet. Approximately one week before we share the contract address we will make the contract available on the testnet for anyone to review."
What crypto-currencies are accepted as payment for tokens in the token sale?
Ethereum. (ETH)
Are BAT tokens transferable?
Crowdsale tokens are immediately transferable. Tokens used in the Browser may only be donated or used to pay publishers for premium content or for other services. Tokens may also be used by publishers for promotions.