If it's complicated, then it is the entrepreneur's job to simplify how you message it to the market.
That said, it could be really complicated and difficult to explain, and maybe you are too early, then you need to be patient. But if you're on to something, and you can simplify the messaging, then test it out with others around you to see how it resonates.
There is a learning curve no doubt. Consumers aren't even educated on Bitcoin, and when you throw blockchains, cryptocurrencies in general, DAO concepts, crowdsales, crypto equity, etc...then most normal people will get lost.
Sadly, we are in the early days of getting educated first. It took a good 3-4 years before the Internet became widely understood even by the largest corporations- i.e. from 1994-1997 at least, the Internet was foggy for many.
Advice to startups: use metaphors to describe what you are doing, and be realistic. Don't shoot for the moon and don't promise the moon either. Vet your pitch around you.