What is Amazon Custom?
Amazon Custom is a tool inside Amazon that enables millions of shoppers to customize your products with their text and/or personal images.
Text customization allows the customer to add unique text to your products using color and font options you've specified within Seller Central. Custom listings come with 4 default fonts, if you want to offer more you will have to upload them to Amazon.
Image customization allows the customer to upload their own image or logo to customize your products. You may also allow them to choose from a predetermined set images or designs you've specified within Seller Central. Note, Custom don't have a way to force customer to upload the right file size and you can get some very low quality images which can be very frustrating.
How Amazon Custom Works?
You must have already a Seller Central Account and be on the Professional Package to apply for Amazon Custom.
- Apply to join using the link above or by clicking here. You will then be sent to our online application within Seller Central.
It should take no more than one hour before you get your approval letter, it usually takes minutes to know if you are approved or not. So far I haven't heard of any seller being rejected that was on good status with Amazon.
Once your account is approved for Amazon Custom, you'll be given access to enable your product listings for customization. Note that you can only Customize from a listing that has never had a sale.
Using our listing tool within Seller Central, start configuring your customization experiences either one-by-one or in bulk.
You may list custom products in any category in which you are authorized to sell. However, custom products are currently unavailable in the wine, books and media categories.
- With your custom products now live, reach hundreds of millions of Amazon customers.
Custom products are treated like any other listings at Amazon, so discovery is no different. There is currently a dedicated storefront for custom products which is pretty much useless since only serves for whoever is ont he first page but if you want to search gets you out of that platform but if you are looking to increase exposure to your products, consider taking advantage of Sponsored Products.
Amazon Custom is still on its early stages, the system is very obsolete more like it was patched inside Amazon. However, the opportunities for early are adopters are great since you can rank new products fast with little to no competition and control the market for a good time to come.
I made this video on Youtube a while back that shows step by step how to create a listing
To Learn more abou it
https://www.amazon.com/Amazon-Custom/b?ie=UTF8&node=11032013011