Large bookstores and Internet bookstores are spying on customers, and the number of bookbinders and independent bookstores are increasing due to high rents. Such a phenomenon is America, and it will not be different from New York, the heart of the United States.
Running a second bookstore or independent bookstore in New York's Manhattan, boasting a spectacular building forest, would be just like rocking eggs. Because the big bookstores like the big Amazon have huge rocks.
"Blue Star Kings' curation is aimed at 'a small number of well-defined readers' rather than' as many readers as possible ', but because they stick to one-sided curation, they do not visit a lot of customers, You can have a solid customer base, lots of 'loyal customers'"(39)
It is the story which appears in An Yu Jeong 'New York independent bookstore'. This book is a collection of what she realized as she went to a magazine in Manhattan, New York in the summer of 2017, It is an observer of the bookstores that have survived in a difficult situation and have changed freely without leaving New York.
Among them, 'Blue Star Kings' bookstore is literally a place full of 'hot books'. That is to say, Zin, from the front of the door, so that words like feminism, queer, struggle, resistance, Marxism can be seen at a glance.
Of course, these are the reasons why you can not get a wide range of customers, but they are another advantage that makes your target audience even clearer. Moreover, inside it there are events such as readings, workshops, performances, discussions and movie screenings almost every night in line with the concept of the 'activator center'.
"McNally Jackson's espresso drum machine has created about 72,000 books by summer of 2017. The attempt to make production and retail outlets in one place seems smarter, with an espresso drum machine at Barnes and Noble We provide POD service. "(58)
This is a description of the independent bookstore 'McNally Jackson' in NoLIta, New York. In 2004, when McNally Jackson opened the door, there was no independent bookstore in Manhattan with books, cafes, and community events. He was 29 years old when he opened his bookstore.
So the basement is packed with books necessary for real life. On the broad ground, overseas literature sorted by continent classification such as Europe, Africa, Middle East and Oceania, France, Ireland, Korea and Taiwan is also filled with bookshelves. Of the 55,000 books in the bookstore, foreign literature accounts for more than 8,000 books.
Espresso Book Machine is called Espresso Book Machine. According to the creator's order, it is called the name which is said to make one book at a time quickly, and printing and book binding are completed in only a few minutes. I think this is the uniqueness of 'McNally Jackson'.
In addition to this book, bookstores that have unique personalities, bookstores that lead various performances and discussions by forming local communities, and products that can attract children in their 30s and 40s We also introduce bookstores with sense.