The data is a snapshot from two an a half hours ago taken directly from the top 100 trending posts. It doesn't represent a complete picture of all activity in all categories, just the most popular content in approximately the last 24 hours.

A more advanced analysis across all the data would give a more complete picture, but I needed a way to get a rough idea of the demographic reading my posts. I'm hoping this tool will help me to zero in on popular daily trends. As you said, there's not much reason to spend hours writing great content if no one reads it.