I know we are, that is the hardest part because when you don't want to be a consumer people think you are weird. It is the world up side down. Luckily I speak more and more about these subjects with friends and family and I am very happy to see that they can see through it more and more. so I think it's just a matter of time now.

And I don't think you are a coward it is just extremely hard to stay positive when you see things differently than the majority.