"Are you ready for honesty? Get constructive criticism from friends and colleagues, in total anonymity."
That's the promise of a new messaging service that has exploded in popularity across the Arab world.
Sarahah is named after the Arabic word for "honesty" and allows users to send and receive messages anonymously from people in their social networks.
It was created by a Saudi programmer, Zain al-Abidin Tawfiq, who says the site has garnered more than 270 million views and 20 million users in just a few weeks. Internet stats firm Alexa says the site is already one of the most popular in Egypt. It has nearly 2.5 million Egyptian users, according to Al Jazeera, along with 1.7 million in Tunisia, 1.2 million in Saudi Arabia, and sizeable followings in Syria and Kuwait.